Are Your Influencers Putting You at Risk?
A brand’s media mix has undergone seismic change. From social media, digital out of home, in-game advertising and internet advertising, the legal issues will continue to grow. Part of the myriad of critical business issues to consider in this mix is to ensure that your influencers are not putting you at risk. Are they making the right disclosures in their own posts? Are you carefully managing whitelisting or allowlisting on social media? Are your contracts state of the art? Are you training your influencers and monitoring their posts? These are just a few legal pitfalls to be wary of.
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