EU AI Act Guidance Expands AI Disclosure Rules for Advertisers and PR Teams

On August 2, 2026, the EU AI Act’s transparency obligations under Article 50(4) take effect, requiring deployers of AI systems that generate or manipulate “deep fake” content to disclose its artificial nature. In anticipation of this deadline, the European Commission published final implementation guidelines (“Guidelines”) interpreting the scope and practical application of these disclosure obligations. The guidance clarifies that the term “deep fake” has a significantly broader meaning than is commonly understood in the U.S., and expands compliance obligations for brands, agencies and PR professionals using AI-generated content.

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New State Privacy Laws: Alabama, Louisiana, Oklahoma, and Vermont Join the Party

The state privacy law landscape continues to expand at a rapid pace. So far in 2026, Alabama, Louisiana, Oklahoma, and Vermont each enacted new legislation addressing the collection, use, and protection of personal data. These laws follow the increasingly common model of comprehensive consumer data privacy legislation, drawing from frameworks established by states such as California, Virginia, and Connecticut. Their addition further complicates an already challenging compliance environment for businesses. Each law carries its own applicability thresholds, consumer rights provisions, controller obligations, enforcement mechanisms, and effective dates.

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FTC Continues Crackdown on Subscription Businesses

On June 2, 2026, the Federal Trade Commission (FTC) filed a complaint against Genesis Tech-related entities and eight individuals, alleging violations of Section 5 of the FTC Act and the Restore Online Shoppers’ Confidence Act (ROSCA). At the FTC’s request, a federal court issued a temporary restraining order halting the alleged scheme. Mark Bokert, Alan Hahn, AliceRose Sherman, and William Szanzer break down the DOL’s proposed fiduciary “safe harbor” for investment selection and what it could mean for plan committees.

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401(k) and Pension Plan Obligations in Bankruptcy: Key Considerations for Bankruptcy Trustees

Tax-qualified retirement plans, including 401(k) and defined benefit pension plans, are governed by a complex framework involving regulations promulgated by the Internal Revenue Service (IRS) and Department of Labor (DOL). The Internal Revenue Code (IRC), enforced by the IRS, imposes qualification requirements in exchange for favorable tax treatment for plan participants and employers. The Employee Retirement Income Security Act of 1974 (ERISA), enforced by the DOL, establishes fiduciary standards requiring plan administrators to act prudently and solely in the interest of plan participants, including a myriad of administrative tasks For businesses navigating AI compliance, this shift carries major implications and may signal a broader national trend toward regulatory restraint.

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Davis+Gilbert Recognized in Chambers USA 2026 Rankings Across Key Practice Areas

Davis+Gilbert is pleased to announce its recognition in the Chambers USA 2026 guide, with rankings across multiple practice areas (five) and individual attorneys (fourteen). Chambers USA: America’s Leading Lawyers for Business ranks law firms based on independent research and interviews with clients and industry peers.

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