Quick Details
Date | May 11, 2:00 PM ET Location | Online
Presenters
- Alexa Meera Singh, Associate, Advertising + Marketing
- Zachary Klein, Associate, Advertising + Marketing
- Jordan Thompson, Associate, Advertising + Marketing
- Andrew Richman, Associate, Advertising + Marketing
Session Overview
Every year, new trends, technologies and threats profoundly impact the business landscape. This year’s top advertising and marketing issues are largely focused on one theme: Protection. Marketers must be aware of various trends that could threaten their intellectual property rights, reputations and market shares. Meanwhile, regulators are focusing on ensuring consumers are protected from dark patterns, privacy breaches, false claims and other unscrupulous marketing practices.
Key Discussion Points will include:
- Sustainability Marketing (Alexa Meera Singh) A discussion of the latest legal developments related to environmental advertising claims, including general environmental benefit claims and aspirational claims, as well as key takeaways from the FTC Green Guides, the NAD, and the courts
- Preparing for New Privacy Laws and Expanded Enforcement in California, Colorado and Connecticut (Zachary Klein) An overview of the new privacy requirements going into effect on July 1 in California, Colorado, and Connecticut, and how to prepare for them
- Influencers, Endorsements and Consumer Reviews (Jordan Thompson) Key considerations and best practices that marketers should be mindful of when engaging influencers and soliciting endorsements/testimonials in light of recent FTC actions and potential bans on TikTok
- Navigating Recent Updates in the Student-Athlete Name, Image and Likeness Landscape (Andrew Richman) A look at recent changes in the world of student athlete name, image, and likeness, including updates from the NCAA, and state legislatures, plus an exploration of potential impact on advertising and marketing compliance and risk management