The Quick Details
- Date: Wednesday, September 13, 2023
- Time: Registration – 6:00 pm (EDT) | Presentation – 6:30 – 7:30 pm (EDT) | Networking – 7:30 pm (EDT)
- Location: Davis+Gilbert LLP (1675 Broadway, New York, NY)
- RSVP by: September 6, 2023
Session Overview
It’s a wide digital world filled with an array of opportunities and potential pitfalls. Influencer marketing poses many unique risks and rewards, and its deployment — ranging from celebrity endorsements to the use of micro-influencers on TikTok — in advertising and marketing campaigns isn’t going anywhere anytime soon.
To guide both marketers and influencers through this ever-evolving landscape, the FTC has announced its newly revised (and long-awaited) Endorsement Guides — including updated guidance on the use of endorsements and testimonials reflecting public comments received since the FTC first published its proposed updates in 2022.
This session will cover the new guides and delve into several key shifts in guidance, including:
- Shortcomings in relying solely on a platform’s built-in disclosure tool to satisfy endorsement requirements
- The FTC’s definition of an “endorsement” (i.e., Virtual influencers, tags and fictionalized social media reviews)
- New perspectives on child-directed advertising and deceptive review practices
- And many more takeaways and actionable steps to ensure continued compliance
Presenters
- Allison Fitzpatrick, Partner, Advertising + Marketing
- Paavana Kumar, Partner, Advertising + Marketing
Agenda
- Arrival and Registration – 6:00 pm (EDT)
- Presentation – 6:30 – 7:30 pm (EDT)
- Networking – 7:30 pm (EDT)
Davis+Gilbert is pleased to provide light refreshments for guests.
Legal CLE Credits Available
This program has been approved in accordance with the requirements of the New York State Continuing Legal Education Board for a maximum of 1 credit hour in the area of Professional Practice. (Note: The content of this course is appropriate for both newly admitted and experienced attorneys.)