On August 4, Louis DiLorenzo, Davis+Gilbert Advertising + Marketing associate, will speak on a Brewers Association’s CollabHour webinar entitled “Promoting Your Brand in Compliance with the Law.”
Advertising for a brewery can be legally complicated. In addition to the federal and state laws governing advertising generally, brewers are subject to a litany of other laws, rules, and regulations at the state, federal, and self-regulatory level. This includes general rules and guidelines governing the content of advertising, as well as the “tied house” laws, which restrict a brewer’s ability to provide things of value to retailers (i.e. bars, restaurants, liquor stores, and grocery stores). This webinar will provide a roadmap for how brewers can effectively market their brands while staying in compliance with the law.