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NAD

Highlights from Day 1 of the 2024 NAD Conference: Key Cases, Claim Substantiation and FTC Priorities 

September 17, 2024 by Catherine Nagle

The Bottom Line The first day of the BBB National Programs' 2024 National Advertising Division (NAD) annual conference focused on fundamental legal issues for advertisers, including comparative advertising claims, puffery, environmental marketing, disclosure, and more. Here are some Continue Reading

Alert, The Fine Print: Stay in Compliance without Losing Your Edge - September 17, 2024

ACI’s 8th Advanced Summit on Food Law: Regulation, Compliance and Litigation | Food Under the Influence: Adhering to the Latest FTC Guidance on Endorsements, Influencers and Consumer Reviews in Food Product Advertising

May 1, 2024 by Julianne Jones

Quick Details Session Overview This American Conference Institute event will equip attendees with the tools and techniques they need to meet the legal and regulatory challenges the food industry is now facing — as well as those to come. During this dialogue session, Ronald Urbach Continue Reading

Event - May 1, 2024

Whose Ad is it Anyway? NAD Finds “Sponsored” Insufficient Disclosure of Material Connection in Social Posts

December 13, 2023 by Catherine Nagle

The Bottom Line The FTC recently updated its Endorsement Guides, in part to provide clarity and guidance on sufficient disclosure of material connections (i.e., a connection between the endorser and the seller of an advertised product that might materially affect the weight or credibility of Continue Reading

Alert, Are Your Influencers Putting You at Risk?, The Fine Print: Stay in Compliance without Losing Your Edge - December 13, 2023

Insights from the 2023 NAD Conference: ESG, Dark Patterns, AI & More

October 4, 2023 by Catherine Nagle

The Bottom Line The recent National Advertising Division (NAD) annual conference focused on the latest developments in advertising law, including issues like environmental, social and governance claims, dark patterns, consumer review practices, artificial intelligence (AI) and much more. As Continue Reading

Alert, Balancing Compliance and Creativity in Regulated Industries - October 4, 2023

Aspirational Green Claims: NARB Finds Net Zero Claims Unsupported

June 28, 2023 by Catherine Nagle

The Bottom Line A recent decision from NARB helps illustrate the fine line between a feasible plan to achieve an environmental goal, and the exploratory stages of an aspirational effort.Environmental marketing claims continue to present risk and may lead to challenges – companies must ensure that Continue Reading

Alert, The Fine Print: Stay in Compliance without Losing Your Edge - June 28, 2023

Top 10 Advertising and Marketing Issues for 2023

January 24, 2023 by Catherine Nagle

The top advertising and marketing issues this year are largely focused on one theme: Protection. Marketers will need to be aware of various trends that could threaten their intellectual property rights, reputations and market shares. Meanwhile, regulators are focusing on ensuring consumers — Continue Reading

Alert, Are Your Influencers Putting You at Risk?, Balancing Compliance and Creativity in Regulated Industries, Buy Now: Avoiding the Pitfalls of Online Retailing, Exploring the Metaverse and Web 3.0 – More than Crypto and NFTs, Getting in the Game of College Athletics, Media and Marketing - January 24, 2023

Do You Strive to Make Aspirational Benefit Claims? Lessons Learned from Recent Decisions

November 30, 2022 by Catherine Nagle

The Bottom Line Environmental marketing claims have been a focus of regulatory, self-regulatory, and class action activity. While claims about past or present environmental benefits clearly require sufficient substantiation, companies should not assume that aspirational statements can be made Continue Reading

Alert, Balancing Compliance and Creativity in Regulated Industries, The Fine Print: Stay in Compliance without Losing Your Edge - November 30, 2022

Evergreen Focus on Green Marketing at the National Advertising Division

April 13, 2022 by Patrick Quinn

8th Edition: Trends in Marketing Communications Law The National Advertising Division’s role (NAD) in evaluating green marketing is significantly important because the FTC’s Green Guides (which are used to help guide both legal advice and business decisions) were last updated in 2012 and are Continue Reading

Trends in Marketing Communications Law - April 13, 2022

Zero Stars: FTC and NAD Will Not Permit Consumer Review Suppression

February 16, 2022 by Patrick Quinn

The Bottom Line The FTC’s guidance for marketers, online retailers and review platforms emphasizes the need for truthfulness in the collection, moderation and publication of consumer reviews.“Suppression” of negative reviews may qualify as a deceptive practice and alleged “suppressors” could face Continue Reading

Alert, Buy Now: Avoiding the Pitfalls of Online Retailing, The Fine Print: Stay in Compliance without Losing Your Edge - February 16, 2022

American Bar Association Webinar | You’ve Come a Long Way, Baby! NAD at 50 and a Look Back at Advertising Self-Regulation

January 27, 2021 by Keith Wewe

On January 27, Davis+Gilbert chairman Ron Urbach will speak during a roundtable panel titled, “You’ve Come a Long Way, Baby! NAD at 50 and a Look Back at Advertising Self-Regulation” hosted by the American Bar Association. Session Overview This session will discuss key topics such Continue Reading

Event, The Fine Print: Stay in Compliance without Losing Your Edge - January 27, 2021

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