Davis+Gilbert is a proud sponsor of the National Advertising Division (NAD) and the Children’s Advertising Review Unit’s (CARU) West Coast Conferences 2018 taking place in San Francisco, CA on May 1-2. Allison Fitzpatrick, Davis+Gilbert Advertising + Marketing partner, will moderate a session Continue Reading
Native Advertising Faces Growing Regulatory Focus
4th Edition: Trends in Marketing Communications Law The continuing growth in native advertising is leading to increasing regulatory scrutiny into whether consumers can distinguish native advertisements from surrounding non-paid content, and whether disclosures are being used Continue Reading
Self-Regulation Meets Self-Mediation
4th Edition: Trends in Marketing Communications Law Revisions to the challenge and appeal process recently introduced by the National Advertising Division of the Council of Better Business Bureaus (NAD) are making proceedings before the NAD considerably more efficient for challengers and Continue Reading
Green Claims May Be Heating Up
4th Edition: Trends in Marketing Communications Law Although the climate change rhetoric coming out of Washington, D.C. may have some believing that regulatory scrutiny of "green" claims will soften, a closer look at the current political and social climate at the state level and in the private Continue Reading
NAD Decision on Challenge to Wegmans’ In-Store Point of Sale Displays Offers Guidance on Grocery Store Price Advertising
The Bottom Line Although the NAD refused to disrupt precedent allowing grocery stores to update their comparative prices on a weekly basis, it left open the possibility that this standard could change upon evidence that retailers check prices more frequently. Retailers should, in all cases, ensure Continue Reading
NAD Action Requiring the Kardashians and Fit Tea to Disclose Their Connections in Social Media Posts
The Bottom Line This NAD case should serve as a reminder that influencers and other endorsers must disclose their material connections on Twitter, Instagram and other social media platforms. This is particularly important when the influencers are well-known celebrities as consumers are likely to Continue Reading