8th Edition: Trends in Marketing Communications Law
The National Advertising Division’s role (NAD) in evaluating green marketing is significantly important because the FTC’s Green Guides (which are used to help guide both legal advice and business decisions) were last updated in 2012 and are under review this year. The expectation is that the new Green Guides will focus on some of the more current and consumer-relevant green claims, which the current Green Guides do not specifically address.