The Bottom Line Operating a subscription-based company in 2024 continues to be a constantly moving target of compliance. California, which already had one of the country’s strictest automatic renewal laws, recently saw its Legislature propose amendments that closely track the FTC's proposed Continue Reading
What’s in Your 2024 Legal Cart? Top 10 Retail Law Developments
The retail and e-commerce sector will continue its dynamic transformation in 2024, as industry giants and startups alike leverage cutting-edge technologies and innovative marketing strategies. All the while, the Federal Trade Commission (FTC) and state attorneys general are busy restocking the legal Continue Reading
Navigating the Subscription Maze: Staying on Top of Auto-Renewal Legislation in 2024
If you’re operating a subscription-based company in 2024, strap in for a wild ride through the maze of auto-renewal laws! Continue Reading
Law360 | Retailers Must Be Mindful of Sale Ads as Class Actions Rise
There is nothing more alluring to consumers than getting a good deal. Traditional and online retailers have long used sales, coupons, markdowns and other discounts to help move inventory while letting consumers feel that they saved money. While this practice is not illegal in itself, regulators Continue Reading
FTC Settles with Subscription-Based Business for Alleged Discriminatory & Deceptive Practices
The Bottom Line Online cash advance provider FloatMe Corp. will pay $3 million as part of a settlement with the Federal Trade Commission (FTC) for allegations of unfair and deceptive tactics against customers. The settlement, announced January 22 by the FTC, came after the Continue Reading
FTC Finalizes CARS Rule
Update The FTC is postponing the effective date of the CARS Rule while a legal challenge brought by the National Automobile Dealers Association and the Texas Automobile Dealers Association is pending. The trade groups have stated that the rule is “arbitrary, capricious, an abuse of discretion, Continue Reading
FTC Names Senior Executives in Suit Against Amazon for Use of “Dark Patterns” in Prime Enrollment Scheme
The Bottom Line While the FTC has named individual defendants in prior cases, the amended complaint shows that the FTC is willing to do so in challenges to large, publicly traded companies.Companies should closely review their consumer experience flows and cancellation policies, to ensure that Continue Reading
Practising Law Institute (PLI) | One-Hour Briefing | The FTC’s Proposed Updates to the Negative Option Rule: What Marketers Need to Know
Quick Details Date | July 26, 3:00 PM ET Location | Online Webinar Presenter Session Overview In this session for Practising Law Institute, key proposed changes will be discussed relating to the FTC's proposed sweeping revisions to the Negative Option Rule. These revisions could Continue Reading
A Prime Example of Dark Patterns? FTC Sues Amazon for Use of “Dark Patterns” in Prime Enrollment
The Bottom Line: The FTC’s lawsuit is likely to be the first of many alleging the use of “dark patterns” in e-commerce and is instructive as to the specific types of practices the FTC will find deceptive in the future.Against the backdrop of the FTC’s revisions to the Negative Option Rule, the Continue Reading
SUBTA SubSummit 2023 | Maximize Your Brand—But Don’t Forget About the Law! The Legal Minefields of Influencer Marketing, Content Streaming, Free Trials and More
Quick Details Date | June 1, 9:30 AM CT Location | Sheraton Downtown Dallas, New Orleans Theater Presenter Session Overview Subscription-based companies are constantly building on strategies to capitalize on interactive influencer campaigns, stream engaging content, and capitalize on Continue Reading