The Bottom Line The rise of NIL collectives has dramatically reshaped the college recruiting landscape. The NCAA’s revised booster guidance is aimed at limiting the power and influence of NIL collectives and could very well lead to renewed litigation. Marketers and sponsors considering Continue Reading
NCAA Adopts New Constitution and Pursues NIL Violations
The Bottom Line The NCAA’s revised constitution pushes governing authority down to its divisions, conferences and schools. The NCAA’s definition of amateurism has been simplified but leaves unresolved questions for student-athletes and sponsors. Team-wide NIL are the initial target of Continue Reading
The Top 10 Advertising and Marketing Issues to Watch for in 2022
The Bottom Line All marketers should examine their current practices to ensure that they can comply with updated laws and guidance. We will continue to monitor compliance and enforcement trends throughout 2022. 2022 has the potential to be a major year for the advertising and Continue Reading
New Jersey Not All-In on College Sports Betting Yet
The Bottom Line The rejection of the New Jersey ballot measure expanding college sports betting is a temporary setback to unrestricted sports gaming in the state.Yet, the rejection reflects lingering concerns about the potential corruption of college athletes and highlights the different Continue Reading
Association of National Advertisers One Day Conference | NIL and Athlete Sponsorships: The Changing Landscape
On September 14, Davis+Gilbert Entertainment + Sports partner Jim Johnston and Davis+Gilbert Entertainment + Sports associate Andrew Richman will speak during a webinar titled “NIL and Athlete Sponsorships: The Changing Landscape” hosted by the Association of National Continue Reading
July 1st Marks First Day of School for Student-Athletes Seeking to Exploit NIL Rights
The Bottom Line As a new era of collegiate sports marketing begins, sponsors and student athletes will need to navigate a patchwork of state, college and conference rules to ensure compliance with eligibility requirements.For those that do, the exploitation of NIL rights by collegiate athletes Continue Reading
Counsel 2U® Advertising + Marketing Webinar | Making Sure Your Sports Sponsorships Are on Target Post-Pandemic
The COVID-19 pandemic forced sponsors, teams and leagues to dig out their sponsorship agreements and wrestle with the fallout of cancelled seasons and empty stadiums. As the sports and entertainment worlds begin to approach a return to normalcy, the industry is rethinking its approach to Continue Reading
Regulators and Businesses Are Racing to Fill the Collegiate NIL Void
The Bottom Line As the NCAA and states continue to assert their own jurisdiction over the exploitation of NIL rights by collegiate athletes, three starkly different visions of appropriate federal regulation are making their way through Congress. Amidst this uncertainty, businesses in the sports Continue Reading
Score! College Athletes Will Soon Cash in on Their Name, Image and Likeness
7th Edition: Trends in Marketing Communications Law 2019 witnessed a landmark change in one of the most controversial matters plaguing college sports: the National Collegiate Athletic Association (NCAA) rule prohibiting student-athletes from accepting compensation for the use of their name, image Continue Reading
A Game of Inches: Measuring Sports Sponsorship Value and Planning for a Post-Covid World
The Bottom Line As major sports begin to plan for play in the COVID-19 era, leagues, teams and brands should each be rethinking their approach to sponsorships to:Examine the assumptions built in to the sponsorship;Reevaluate how to measure the elements of the partnership; andEngage in advance Continue Reading