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Getting in the Game of College Athletics, Media and Marketing

NCAA Adopts New Constitution and Pursues NIL Violations

The Bottom Line The NCAA’s revised constitution pushes governing authority down to its divisions, conferences and schools. The NCAA’s definition of amateurism has been simplified but leaves unresolved questions for student-athletes and sponsors. Team-wide NIL are the initial target of Continue Reading

Alert, Getting in the Game of College Athletics, Media and Marketing - February 7, 2022

The Top 10 Advertising and Marketing Issues to Watch for in 2022

The Bottom Line All marketers should examine their current practices to ensure that they can comply with updated laws and guidance. We will continue to monitor compliance and enforcement trends throughout 2022.  2022 has the potential to be a major year for the advertising and Continue Reading

Alert, Are Your Influencers Putting You at Risk?, Balancing Compliance and Creativity in Regulated Industries, Buy Now: Avoiding the Pitfalls of Online Retailing, Getting in the Game of College Athletics, Media and Marketing, Maintaining Your Competitive Advantage with Proactive Privacy and Data Protection Strategies - January 27, 2022

New Jersey Not All-In on College Sports Betting Yet

The Bottom Line The rejection of the New Jersey ballot measure expanding college sports betting is a temporary setback to unrestricted sports gaming in the state.Yet, the rejection reflects lingering concerns about the potential corruption of college athletes and highlights the different Continue Reading

Alert, Getting in the Game of College Athletics, Media and Marketing - November 16, 2021

Association of National Advertisers One Day Conference | NIL and Athlete Sponsorships: The Changing Landscape

On September 14, Davis+Gilbert Entertainment + Sports partner Jim Johnston and Davis+Gilbert Entertainment + Sports associate Andrew Richman will speak during a webinar titled “NIL and Athlete Sponsorships: The Changing Landscape” hosted by the Association of National Continue Reading

Event, Getting in the Game of College Athletics, Media and Marketing - September 14, 2021

July 1st Marks First Day of School for Student-Athletes Seeking to Exploit NIL Rights

The Bottom Line As a new era of collegiate sports marketing begins, sponsors and student athletes will need to navigate a patchwork of state, college and conference rules to ensure compliance with eligibility requirements.For those that do, the exploitation of NIL rights by collegiate athletes Continue Reading

Alert, Getting in the Game of College Athletics, Media and Marketing - July 9, 2021

Counsel 2U® Advertising + Marketing Webinar | Making Sure Your Sports Sponsorships Are on Target Post-Pandemic

The COVID-19 pandemic forced sponsors, teams and leagues to dig out their sponsorship agreements and wrestle with the fallout of cancelled seasons and empty stadiums. As the sports and entertainment worlds begin to approach a return to normalcy, the industry is rethinking its approach to Continue Reading

Event, Getting in the Game of College Athletics, Media and Marketing - June 10, 2021

Regulators and Businesses Are Racing to Fill the Collegiate NIL Void

The Bottom Line As the NCAA and states continue to assert their own jurisdiction over the exploitation of NIL rights by collegiate athletes, three starkly different visions of appropriate federal regulation are making their way through Congress. Amidst this uncertainty, businesses in the sports Continue Reading

Alert, Getting in the Game of College Athletics, Media and Marketing - December 3, 2020

Score! College Athletes Will Soon Cash in on Their Name, Image and Likeness

7th Edition: Trends in Marketing Communications Law 2019 witnessed a landmark change in one of the most controversial matters plaguing college sports: the National Collegiate Athletic Association (NCAA) rule prohibiting student-athletes from accepting compensation for the use of their name, image Continue Reading

Getting in the Game of College Athletics, Media and Marketing, Trends in Marketing Communications Law - October 6, 2020

A Game of Inches: Measuring Sports Sponsorship Value and Planning for a Post-Covid World

The Bottom Line As major sports begin to plan for play in the COVID-19 era, leagues, teams and brands should each be rethinking their approach to sponsorships to:Examine the assumptions built in to the sponsorship;Reevaluate how to measure the elements of the partnership; andEngage in advance Continue Reading

Alert, Demystifying COVID-19 Complexities and Thriving in Uncertain Times, Getting in the Game of College Athletics, Media and Marketing - July 28, 2020

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