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Balancing Compliance and Creativity in Regulated Industries

Top 10 Advertising and Marketing Issues for 2023

The top advertising and marketing issues this year are largely focused on one theme: Protection. Marketers will need to be aware of various trends that could threaten their intellectual property rights, reputations and market shares. Meanwhile, regulators are focusing on ensuring consumers — Continue Reading

Alert, Are Your Influencers Putting You at Risk?, Balancing Compliance and Creativity in Regulated Industries, Buy Now: Avoiding the Pitfalls of Online Retailing, Exploring the Metaverse and Web 3.0 – More than Crypto and NFTs, Getting in the Game of College Athletics, Media and Marketing - January 24, 2023

Do You Strive to Make Aspirational Benefit Claims? Lessons Learned from Recent Decisions

The Bottom Line Environmental claims, in general, are risky and may lead to challenges – companies must plan accordingly.Promises should not be illusory, and companies that aim to meet environmental goals should have an actionable plan in place.Companies should evaluate success toward meeting Continue Reading

Alert, Balancing Compliance and Creativity in Regulated Industries, The Fine Print: Stay in Compliance without Losing Your Edge - November 30, 2022

New Age Targeting Requirements for Beer Advertising

The Bottom Line The Beer Institute and Brewers Association increased the advertisement targeting requirements for beer ads to 73.6% from 71.6%.In response, the beer industry – and publishers, media companies, media buying agencies and influencers – will need to retool their ad targeting and Continue Reading

Alert, Balancing Compliance and Creativity in Regulated Industries - August 17, 2022

Brewers Association | Promoting Your Brand in Compliance with the Law

On August 4, Louis DiLorenzo, Davis+Gilbert Advertising + Marketing associate, will speak on a Brewers Association's CollabHour webinar entitled “Promoting Your Brand in Compliance with the Law.” Session Overview Advertising for a brewery can be legally complicated. In addition to the federal Continue Reading

Balancing Compliance and Creativity in Regulated Industries, Event - August 4, 2022

The Top 10 Advertising and Marketing Issues to Watch for in 2022

The Bottom Line All marketers should examine their current practices to ensure that they can comply with updated laws and guidance. We will continue to monitor compliance and enforcement trends throughout 2022.  2022 has the potential to be a major year for the advertising and Continue Reading

Alert, Are Your Influencers Putting You at Risk?, Balancing Compliance and Creativity in Regulated Industries, Buy Now: Avoiding the Pitfalls of Online Retailing, Getting in the Game of College Athletics, Media and Marketing, Maintaining Your Competitive Advantage with Proactive Privacy and Data Protection Strategies - January 27, 2022

You Can Believe It’s Not Butter: NY Judges Dismiss “Butter” Class Actions

The Bottom Line Courts will look to product packaging and advertising as a whole when evaluating whether those materials can support a false advertising or deceptive trade practices claim, unless the package or advertisement includes a prominent statement or description that is unambiguously Continue Reading

Alert, Balancing Compliance and Creativity in Regulated Industries, The Fine Print: Stay in Compliance without Losing Your Edge - December 6, 2021

Heightened California Compliance Obligations for Cosmetic Companies on the Horizon

Bottom Line In 2022, cosmetic companies in California will be subject to heightened reporting obligations under the California Fragrance and Flavor Ingredient Right to Know Act.Keep in mind that federal law prohibits the marketing of adulterated or misbranded cosmetics in interstate commerce, and Continue Reading

Alert, Balancing Compliance and Creativity in Regulated Industries - November 11, 2021

California Law Restricts Recyclability Claims

The Bottom Line By 2024, California’s new recyclability standard will impose heightened restrictions on companies making recyclability claims. Similar proposals have also been introduced in several other states. The FTC has indicated that it will initiate a review of the Green Guides in Continue Reading

Alert, Balancing Compliance and Creativity in Regulated Industries - November 5, 2021

New California CBD Law Highlights the Federal / State Regulatory Divide

The Bottom Line Assembly Bill 45 in California now permits food and dietary supplement products to include CBD.The differing approaches by the California and federal governments highlights the complicated regulatory environment for ingestible CBD products.Brands, agencies and media companies Continue Reading

Alert, Balancing Compliance and Creativity in Regulated Industries - October 4, 2021

Bright Ideas | Puff Puff Passing Off: Chronic Trademark Issues in the Growing Industry of Legal Cannabis

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Balancing Compliance and Creativity in Regulated Industries, Publication - September 14, 2021

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