The top advertising and marketing issues this year are largely focused on one theme: Protection. Marketers will need to be aware of various trends that could threaten their intellectual property rights, reputations and market shares. Meanwhile, regulators are focusing on ensuring consumers — Continue Reading
Do You Strive to Make Aspirational Benefit Claims? Lessons Learned from Recent Decisions
The Bottom Line Environmental claims, in general, are risky and may lead to challenges – companies must plan accordingly.Promises should not be illusory, and companies that aim to meet environmental goals should have an actionable plan in place.Companies should evaluate success toward meeting Continue Reading
New Age Targeting Requirements for Beer Advertising
The Bottom Line The Beer Institute and Brewers Association increased the advertisement targeting requirements for beer ads to 73.6% from 71.6%.In response, the beer industry – and publishers, media companies, media buying agencies and influencers – will need to retool their ad targeting and Continue Reading
Brewers Association | Promoting Your Brand in Compliance with the Law
On August 4, Louis DiLorenzo, Davis+Gilbert Advertising + Marketing associate, will speak on a Brewers Association's CollabHour webinar entitled “Promoting Your Brand in Compliance with the Law.” Session Overview Advertising for a brewery can be legally complicated. In addition to the federal Continue Reading
The Top 10 Advertising and Marketing Issues to Watch for in 2022
The Bottom Line All marketers should examine their current practices to ensure that they can comply with updated laws and guidance. We will continue to monitor compliance and enforcement trends throughout 2022. 2022 has the potential to be a major year for the advertising and Continue Reading
You Can Believe It’s Not Butter: NY Judges Dismiss “Butter” Class Actions
The Bottom Line Courts will look to product packaging and advertising as a whole when evaluating whether those materials can support a false advertising or deceptive trade practices claim, unless the package or advertisement includes a prominent statement or description that is unambiguously Continue Reading
Heightened California Compliance Obligations for Cosmetic Companies on the Horizon
Bottom Line In 2022, cosmetic companies in California will be subject to heightened reporting obligations under the California Fragrance and Flavor Ingredient Right to Know Act.Keep in mind that federal law prohibits the marketing of adulterated or misbranded cosmetics in interstate commerce, and Continue Reading
California Law Restricts Recyclability Claims
The Bottom Line By 2024, California’s new recyclability standard will impose heightened restrictions on companies making recyclability claims. Similar proposals have also been introduced in several other states. The FTC has indicated that it will initiate a review of the Green Guides in Continue Reading
New California CBD Law Highlights the Federal / State Regulatory Divide
The Bottom Line Assembly Bill 45 in California now permits food and dietary supplement products to include CBD.The differing approaches by the California and federal governments highlights the complicated regulatory environment for ingestible CBD products.Brands, agencies and media companies Continue Reading