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Influencer Marketing

TikTok is Back!  But for How Long?  President’s Actions Raise Even More Questions

January 21, 2025 by Catherine Nagle

The Bottom Line Following the U.S. Supreme Court’s decision in TikTok v. Garland on January 17th to uphold the Protecting Americans from Foreign Adversary Controlled Applications Act, TikTok went dark late on January 18th, with an appeal to President-elect Trump to do something – Continue Reading

Alert - January 21, 2025

California’s New Laws Will Change the Way Marketers Engage Child Influencers

November 21, 2024 by Catherine Nagle

The Bottom Line On September 26, 2024, California Governor Gavin Newson signed two pieces of legislation, Assembly Bill 1880 and Senate Bill 764, providing significant protections to children who perform or are otherwise featured in online content. With the rapid rise of child influencers, Continue Reading

Alert, Are Your Influencers Putting You at Risk? - November 21, 2024

New Laws Protecting Child Influencers: What Marketers and Influencers Need To Know

September 6, 2024 by Catherine Nagle

The Bottom Line With the start of a new school year, parents and children across the country are purchasing new clothes and school supplies, while marketers and agencies are working hard to develop new “back to school” campaigns to ensure their brands are top of mind for shoppers. Continue Reading

Alert, Are Your Influencers Putting You at Risk? - September 6, 2024

This Content is Not Intended for Mature Audiences: CARU Investigates Disclosures on the Vlad and Niki YouTube Channel

June 13, 2024 by Catherine Nagle

The Bottom Line Through the Children’s Advertising Review Unit’s (CARU) routine monitoring activities, CARU opened an investigation into the “Vlad and Niki” YouTube Channel. By its own description, the Vlad and Niki YouTube channel “is the global preschool phenomenon and highest-rated kids Continue Reading

Alert - June 13, 2024

O’Dwyer’s Public Relations | Influencing the Best Outcome with Influencers

March 6, 2024 by Calin Dixon

Influencer marketing has surged in popularity in recent years — remarkably at the very same time leading commentators from the New York Times and elsewhere have reported on the decline of the news media and its troubling future. Even non-celebrity endorsers offer enormous power over people in a Continue Reading

Are Your Influencers Putting You at Risk?, Publication - March 6, 2024

ACI’s 7th Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation | Workshop B — Social Media Claims Substantiation Master Class: A Comprehensive Guide for Making Compliant Claims on Social Media in a Time of Evolving Agency Guidance

February 9, 2024 by Julianne Jones

Quick Details Session Overview This workshop - closing out ACI's 7th Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation - will provide attendees with a comprehensive guide to utilizing non-traditional social media marketing tactics (influencer marketing, Continue Reading

Event - February 9, 2024

2024 Top 10 Advertising + Marketing Trends: Balancing Risks & Rewards

January 24, 2024 by Catherine Nagle

The marketing and advertising landscape in 2024 presents a complex tapestry of evolving regulations, groundbreaking technological advancements and shifting consumer behaviors. These changes are not just trends: they are signals of a fundamental transformation in the way brands connect with their Continue Reading

Alert - January 24, 2024

Blurred Lines: FTC Report Finds Blurred Advertising Can Harm Kids

September 20, 2023 by Catherine Nagle

The Bottom Line Children and teens are spending a considerable amount of time in immersive environments, where advertising content can be difficult to distinguish from entertainment, educational or other content.Following a wave of recent Children and Teens’ Online Privacy Protection Act (COPPA) Continue Reading

Alert, Are Your Influencers Putting You at Risk? - September 20, 2023

SUBTA SubSummit 2023 | Maximize Your Brand—But Don’t Forget About the Law! The Legal Minefields of Influencer Marketing, Content Streaming, Free Trials and More

June 1, 2023 by Julianne Jones

Quick Details Date | June 1, 9:30 AM CT Location | Sheraton Downtown Dallas, New Orleans Theater Presenter Session Overview Subscription-based companies are constantly building on strategies to capitalize on interactive influencer campaigns, stream engaging content, and capitalize on Continue Reading

Are Your Influencers Putting You at Risk?, Buy Now: Avoiding the Pitfalls of Online Retailing, Emerging Issues, Event - June 1, 2023

Association of National Advertisers | Legal Affairs Committee Webinar | Stay in Compliance Without Losing Your Edge

May 11, 2023 by Julianne Jones

Quick Details Date | May 11, 2:00 PM ET Location | Online Presenters Session Overview Every year, new trends, technologies and threats profoundly impact the business landscape. This year's top advertising and marketing issues are largely focused on one theme: Protection. Marketers Continue Reading

Emerging Issues, Event, Getting in the Game of College Athletics, Media and Marketing, Maintaining Your Competitive Advantage with Proactive Privacy and Data Protection Strategies, The Fine Print: Stay in Compliance without Losing Your Edge, Uptick in Consumer Class Actions as Online Purchases Grow - May 11, 2023

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