PR agencies have not been directly affected by the recent tariffs placed on imported goods by the Trump administration, but their clients certainly have — particularly those companies dependent on a global supply chain. Agencies across the U.S. could also face significant impacts if nations Continue Reading
O’Dwyer’s Public Relations News | M&A Deals in MarComms Sector Rose 10% in ’24
In 2024, the public relations and marketing communications sectors saw a 10% increase of M&A transactions compared to 2023, ending the year with a total of 99 completed deals. O’Dwyer’s Public Relations News referenced data from Davis+Gilbert’s PR/Earned Media M&A Activity Tracker in a Continue Reading
California to Require Registration for Cause Marketing Campaigns
The Bottom Line New state regulations will dramatically overhaul the way retailers and advertisers must approach cause marketing activities in California starting June 12, 2024. Previously, California did not require registration for such activities, but under the new regulations, businesses Continue Reading
O’Dwyer’s Public Relations | Influencing the Best Outcome with Influencers
Influencer marketing has surged in popularity in recent years — remarkably at the very same time leading commentators from the New York Times and elsewhere have reported on the decline of the news media and its troubling future. Even non-celebrity endorsers offer enormous power over people in a Continue Reading
The Wall Street Journal | Abortion Providers and Advocacy Groups Face New Legal Barriers to Marketing Their Services
Gary Kibel was quoted in The Wall Street Journal article "Abortion Providers and Advocacy Groups Face New Legal Barriers to Marketing Their Services". Continue Reading
Don’t Be Bamboozled by Environmental Benefit Claims
$5.5 Million FTC Settlements for Bamboo Textile and Environmental Benefit Claims Under Penalty Offense Authority The Bottom Line These settlements illustrate how the FTC intends to use its Penalty Offense Authority. Sellers of “bamboo” textile products should review product claims, and ensure Continue Reading
IAPP – Virtual South Florida KnowledgeNet | Digital Marketing: Thriving, Surviving or Dead-on-Arrival?
On March 8, Davis+Gilbert Privacy + Data Security partner, Gary Kibel, will join a panel during the International Association of Privacy Professionals (IAPP) Virtual South Florida KnowledgeNet, presenting on the topic entitled “Digital Marketing: Thriving, Surviving or Dead-on-Arrival?” Session Continue Reading
The Top 10 Advertising and Marketing Issues to Watch for in 2022
The Bottom Line 2022 has the potential to be a major year for the advertising and marketing industry — new laws and guidance are going into effect, the Federal Trade Commission (FTC) is reviewing various guides, and new enforcement priorities have emerged. We expect that a number of trends Continue Reading
California Legislature Passes Five Bills Amending the CCPA
The Bottom Line With a January 1, 2020 effective date looming, companies have been clamoring for clarity on the CCPA.These five amendments that were just passed by the legislature (assuming that they will be signed into law by the Governor, who has until October 13 to do so) will certainly help, Continue Reading
New York City Bar Association | Sweepstakes, Promotions & Marketing Laws: Comprehension & Compliance in a Digital/Mobile Environment
Aaron Taylor, Advertising + Marketing partner, will speak at the New York City State Bar Association’s “Sweepstakes, Promotions & Marketing Laws: Comprehension & Compliance in a Digital/Mobile Environment” at a session titled “Influencer Marketing & the FTC Endorsement Guides” taking Continue Reading