The Bottom Line The Children’s Advertising Review Unit (CARU), a division of BBB National Programs, recently announced guidelines for child-directed advertising and privacy in the metaverse (the Metaverse Guardrails). Although the metaverse creates innovative, educational and entertaining Continue Reading
Blurred Lines: FTC Report Finds Blurred Advertising Can Harm Kids
The Bottom Line Children and teens are spending a considerable amount of time in immersive environments, where advertising content can be difficult to distinguish from entertainment, educational or other content.Following a wave of recent Children and Teens’ Online Privacy Protection Act (COPPA) Continue Reading
D+G Hosted Event | Welcome to the New Era of Influencer Marketing: Reaping the Rewards while Reducing Your Risk
The Quick Details Date: Wednesday, September 13, 2023Time: Registration - 6:00 pm (EDT) | Presentation - 6:30 - 7:30 pm (EDT) | Networking - 7:30 pm (EDT) Location: Davis+Gilbert LLP (1675 Broadway, New York, NY)RSVP by: September 6, 2023 Session Overview It's a wide digital Continue Reading
The Deep Dive: FTC Updates Endorsement Guides for Modern Marketing and Advertising
The Bottom Line The FTC has revised its Endorsement Guides to take into account how businesses reach modern consumers in the digital era. Brands, agencies and influencers should revisit their standard policies and practices now to ensure they comply with the FTC’s new guidance.Many commonly used Continue Reading
Association of National Advertisers | Legal Affairs Committee Webinar | “Stay in Compliance Without Losing Your Edge”
Quick Details Date | May 11, 2:00 PM ET Location | Online Presenters Alexa Meera Singh, Associate, Advertising + MarketingZachary Klein, Associate, Advertising + MarketingJordan Thompson, Associate, Advertising + MarketingAndrew Richman, Associate, Advertising + Marketing Session Continue Reading
FTC Orders The Bountiful Company to Pay $600,000 in Fines in First Case Challenging “Review Hijacking”
The Bottom Line Review hijacking can result in a misperception that consumers have reviewed and endorsed products that they have not actually used. Brands should be mindful when creating relationships between products or integrating new products or formulations onto webpages for existing Continue Reading
Top 10 Advertising and Marketing Issues for 2023
The top advertising and marketing issues this year are largely focused on one theme: Protection. Marketers will need to be aware of various trends that could threaten their intellectual property rights, reputations and market shares. Meanwhile, regulators are focusing on ensuring consumers — Continue Reading
Public Relations Society of America New York Chapter | High Risks, High Rewards: Navigating the Changing Influencer Marketing Landscape
Davis+Gilbert will speak on a Public Relations Society of America New York Chapter (PRSA NY) webinar on September 29. Allison Fitzpatrick, Davis+Gilbert Advertising + Marketing partner and Paavana Kumar, Davis+Gilbert Advertising + Marketing associate, will be presenting a session entitled Continue Reading
The Top 10 Advertising and Marketing Issues to Watch for in 2022
The Bottom Line All marketers should examine their current practices to ensure that they can comply with updated laws and guidance. We will continue to monitor compliance and enforcement trends throughout 2022. 2022 has the potential to be a major year for the advertising and Continue Reading
FTC Sends Notices to Businesses Promoting Money-Making Opportunities
The Bottom Line The FTC has issued three rounds of Notices of Penalty Offenses this month – a sharp shift for an enforcement power that was largely abandoned in the 1980’s.As the FTC continues to explore its enforcement options in the wake of the Supreme Court’s decision in AMG Capital Continue Reading