Quick Details Date | May 11, 2:00 PM ET Location | Online Presenters Alexa Meera Singh, Associate, Advertising + MarketingZachary Klein, Associate, Advertising + MarketingJordan Thompson, Associate, Advertising + MarketingAndrew Richman, Associate, Advertising + Marketing Session Continue Reading
FTC Orders The Bountiful Company to Pay $600,000 in Fines in First Case Challenging “Review Hijacking”
The Bottom Line Review hijacking can result in a misperception that consumers have reviewed and endorsed products that they have not actually used. Brands should be mindful when creating relationships between products or integrating new products or formulations onto webpages for existing Continue Reading
Top 10 Advertising and Marketing Issues for 2023
The top advertising and marketing issues this year are largely focused on one theme: Protection. Marketers will need to be aware of various trends that could threaten their intellectual property rights, reputations and market shares. Meanwhile, regulators are focusing on ensuring consumers — Continue Reading
Public Relations Society of America New York Chapter | High Risks, High Rewards: Navigating the Changing Influencer Marketing Landscape
Davis+Gilbert will speak on a Public Relations Society of America New York Chapter (PRSA NY) webinar on September 29. Allison Fitzpatrick, Davis+Gilbert Advertising + Marketing partner and Paavana Kumar, Davis+Gilbert Advertising + Marketing associate, will be presenting a session entitled Continue Reading
The Top 10 Advertising and Marketing Issues to Watch for in 2022
The Bottom Line All marketers should examine their current practices to ensure that they can comply with updated laws and guidance. We will continue to monitor compliance and enforcement trends throughout 2022. 2022 has the potential to be a major year for the advertising and Continue Reading
FTC Sends Notices to Businesses Promoting Money-Making Opportunities
The Bottom Line The FTC has issued three rounds of Notices of Penalty Offenses this month – a sharp shift for an enforcement power that was largely abandoned in the 1980’s.As the FTC continues to explore its enforcement options in the wake of the Supreme Court’s decision in AMG Capital Continue Reading
FTC Sends Notices of Penalty Offense to More Than 700 Companies
The Bottom Line As the FTC continues to explore its broader enforcement agenda, brands and marketers should ensure that their practices are lawful. While a response to a Notice of Penalty Offenses is not required by the FTC, any entity receiving such notice should conduct a review of their Continue Reading
Trampoline Sellers Settle FTC Charges Over Alleged Fake Logos, Websites and Reviews
The Bottom Line As evidenced by the FTC's action against the Le brothers, companies should not use fake review sites or misleading third-party endorsements or seals to sell their products or disparage competing products.Instead, they should clearly and conspicuously disclose material connections Continue Reading