Davis+Gilbert will speak on a Public Relations Society of America New York Chapter (PRSA NY) webinar on September 29. Allison Fitzpatrick, Davis+Gilbert Advertising + Marketing partner and Paavana Kumar, Davis+Gilbert Advertising + Marketing associate, will be presenting a session entitled “High Risk, High Rewards: Navigating The Changing Influencer Marketing Landscape.”
Influencer marketing is permeating the changing media landscape, from TikTok to the Metaverse. While it offers incredible impact and rewards, it also presents significant risks in light of ongoing enforcement and recently proposed updates to the FTC’s Guides Concerning the Use of Endorsements and Testimonials. This session will cover the rapidly evolving legal landscape surrounding influencer marketing and provide an overview of the regulators’ upcoming priorities so that marketers can audit and update their practices accordingly.
Key takeaways will include:
- Deep dive into the proposed FTC’s Endorsement Guides (with key examples)
- Best practices regarding influencer agreements and influencer disclosures
- Key issues to be aware of when engaging in virtual reality, including the use of virtual influencers and child influencers