The Bottom Line As the FTC appears focused on seeking monetary penalties in response to product claims, brands and marketers should ensure that their practices are lawful.While a response to a Notice of Penalty Offenses is not required by the FTC, any entity receiving such notice should conduct a Continue Reading
From Record Clubs to Retail Subscriptions: FTC Proposes Significant Expansion of Negative Option Rule
The Bottom Line Negative option offers – such as prenotification plans, continuity programs, automatic renewals and free-to-pay conversions – allow a seller to interpret a customer’s silence, or failure to take an affirmative action, as acceptance of an offer. The FTC created the Negative Continue Reading
FTC Warns Marketers on AI Claims in Advertising
The Bottom Line The FTC is paying close attention to artificial intelligence, its work product and any false or unsubstantiated claims stemming from it.Marketers must have adequate support for any claims they make about their AI products or they could face FTC scrutiny. As anticipated in our Continue Reading
The FTC Enforces its First Fine Under the Health Breach Notification Rule
The Bottom Line The FTC is showing that it intends to be more active regarding the misuse and exploitation of sensitive personal information. Companies that use health information should take precautions to protect consumer data and provide proper disclosures when sharing health information with Continue Reading
The FTC’s Sweeping Proposal to Ban Non-Competes
The Bottom Line In the three weeks since the proposed rule was released, the FTC has received over 5,600 comments, and many more are expected from interested individuals, companies, industry groups and trade associations.Until the final rule, if any, is implemented, companies should continue to Continue Reading
PRWeek | What a Ban on Non-competes Would Mean for the PR Industry
Michael Lasky and Neal Klausner were quoted in a PR Week article, "What a Ban on Non-competes Would Mean for the PR Industry." Continue Reading
Top 10 Advertising and Marketing Issues for 2023
The top advertising and marketing issues this year are largely focused on one theme: Protection. Marketers will need to be aware of various trends that could threaten their intellectual property rights, reputations and market shares. Meanwhile, regulators are focusing on ensuring consumers — Continue Reading
AdExchanger | 7 Data Privacy Stories That Rocked Ad Tech in 2022
Gary Kibel was mentioned in an AdExhanger article, "7 Data Privacy Stories That Rocked Ad Tech in 2022." Continue Reading
PR News | We Asked ‘What’s Your PR-Related Wish for 2023?’ Here’s What 30 Communicators Said
Allison Fitzpatrick was quoted in a PR News article, "We Asked 'What's Your PR-Related Wish for 2023?' Here's What 30 Communicators Said." Continue Reading
Public Relations Society of America New York Chapter | High Risks, High Rewards: Navigating the Changing Influencer Marketing Landscape
Davis+Gilbert will speak on a Public Relations Society of America New York Chapter (PRSA NY) webinar on September 29. Allison Fitzpatrick, Davis+Gilbert Advertising + Marketing partner and Paavana Kumar, Davis+Gilbert Advertising + Marketing associate, will be presenting a session entitled Continue Reading