Areas of Focus
Andrew Richman supports all aspects of entertainment, media, sports, advertising and technology transactions, and provides advice on intellectual property (IP) issues. His creative approaches help clients confidently pursue partnership opportunities that generate innovative campaigns, materials and activations.
With a business-focused approach, Andrew assists advertising and marketing agencies, sports agencies, production companies, esports apps, brands, individual talent and creators in bringing their big ideas to life with minimal risk. Drawing on his in-house counsel experience, he understands the pressures clients face and lessens their workload with practical and efficient legal support.
Andrew provides insight and perspective on issues that arise in talent and influencer deals, sponsorships, productions, agency-client agreements, services agreements, trademark licensing, copyright licensing and cross-platform distributions. Recognizing that many transactions he handles involve partnerships, he seeks to facilitate conversations and negotiations that establish a productive middle ground with opposing parties.
Before he joined Davis+Gilbert, Andrew was in-house counsel in the global marketing division of Endeavor (previously WME|IMG), where he gained experience in advertising, experiential marketing, privacy and data security, influencer and talent deals, FTC compliance and IP matters. While in law school, Andrew pursued his interests in media and advertising through internships at Comedy Central and Excel Sports Management.
Assisted a major public packaging company with its transformation to a consumer-focused business by helping it enter the realm of sports sponsorship. Negotiated a 10-year naming rights and sponsorship agreement, which included naming rights for an NBA, NHL and NLL arena, as well as interrelated sports sponsorship deals involving teams and venues in the major American sports leagues and English Premier League.
Negotiated a multi-year, multimillion dollar talent contract on behalf of an Adweek Global Advertising Agency of the Year and its automotive client with an A-list American actress and filmmaker.
Integrated into the legal department at one of the most innovative and fastest-growing cosmetic and beauty brands in the world. Advised on the creation of the client's loyalty program and reviewed all advertising and marketing materials to ensure compliance with all applicable laws and regulations.
Advised the client on the nuances around the new Olympic Rule 40, including helping the client effectively organize its marketing strategies and talent agreements during the Olympic Rule 40 blackout period.
Negotiated multi-year talent contracts with top NFL and NBA athletes on behalf of an innovative e-sports tournament app to help drive awareness and visibility.
Insights + Events
- Publication LawInSport | Controlling Athletes’ Trademarks: What Can Sports Learn From WWE’s Trademark Ownership?
October 15, 2021
- Event Association of National Advertisers One Day Conference | NIL and Athlete Sponsorships: The Changing Landscape
September 14, 2021
- Event Counsel 2U® Advertising + Marketing Webinar | Making Sure Your Sports Sponsorships Are on Target Post-Pandemic
June 10, 2021
- Trends in Marketing Communications Law Digital Media in the Age of CCPA
October 6, 2020
- Getting in the Game of College Athletics, Media and Marketing Score! College Athletes Will Soon Cash in on Their Name, Image and Likeness
October 6, 2020
- Alert A Game of Inches: Measuring Sports Sponsorship Value and Planning for a Post-Covid World
July 28, 2020
- Alert IAB Provides Framework for CCPA
September 26, 2019
- Seton Hall University School of Law (J.D., 2016)
- University of Central Florida (B.S., B.A., 2013)
- New York
Member, New York City Bar Association
― Member, Sports Law Committee
Member, New York County Lawyers Association
Board Member, Sports & Entertainment Equity Network (SEEN)