Areas of Focus
Jordan Thompson counsels creative agencies and production companies in advertising, intellectual property (IP) and branded content-related matters. She plays a key role in the development, production and distribution of original content and the use of third-party IP.
While working with agencies that represent major consumer retail brands across various industries, including food, furniture, automotive, financial services and consumer electronics, Jordan aligns herself with each client’s business goals. Engaged and inquisitive, she understands the commercial significance of each matter and provides thoughtful guidance to achieve short- and long-term goals.
In addition to drafting and reviewing campaign-related documents and creative concepts, Jordan assists clients in ensuring their product claims comply with truth-in-advertising laws. She supports creative promotional strategies, including the use of contests and sweepstakes in accordance with state regulations. Jordan also helps negotiate licenses for music and other third-party IP use in commercials.
Before she joined Davis+Gilbert, Jordan worked as an in-house attorney at JPMorgan Chase, where she gained valuable experience handling trademark, copyright and rights of publicity matters in the IP and marketing/sports/entertainment departments. That experience helped shape her understanding of client needs and her solutions-driven approach to addressing legal and practical considerations.
Working with a top advertising agency and its global automotive client to ensure that all advertising, marketing, promotion, talent, production, music and related activities, materials and programs are legally compliant throughout the world, while providing all necessary agreements and transactional support.
Assisting a growing media agency with its advertising work for a leading global financial institution, including representing the agency in its branded content development and production agreements with major online content publishers.
Representing a parent agency and its subsidiaries in negotiating original content development deals with major television and online media companies, including in-show brand integrations, podcast takeovers, custom articles and branded native advertisements.
Insights + Events
- Event ANA | Legal Webinar | “Avoiding Penalties: Staying Compliant On and Off the Playing Field”
September 12, 2023
- Emerging Issues Association of National Advertisers | Legal Affairs Committee Webinar | “Stay in Compliance Without Losing Your Edge”
May 11, 2023
- Publication Practising Law Institute | Working with Brand Ambassadors: Why Brands Should Endorse Morals Clauses
April 28, 2023
- Alert How the New 2022 SAG-AFTRA Commercials Contract Affects Performers and Advertisers
June 8, 2022
- Trends in Marketing Communications Law What’s in Store for Name, Image and Likeness Use
April 13, 2022
- Trends in Marketing Communications Law SAG-AFTRA’s Influencer Agreement and Waiver to the Commercials Contract
April 13, 2022
- Trends in Marketing Communications Law Now Streaming: The Rise of the at Home Theater and the Changing Model for Content Distribution
April 13, 2022
- Are Your Influencers Putting You at Risk? Westlaw | SAG-AFTRA Welcomes the Influencer
April 30, 2021
- Alert SAG-AFTRA Welcomes the Influencer
April 13, 2021
- Alert Subscription-Based Marketers Should Prepare for NY’s New Automatic Renewal Law
February 5, 2021
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- Maurice A. Deane School of Law at Hofstra University (J.D., 2012)
- Hofstra University (B.A., 2010)
- The National Black Lawyers® “Top 100” 2022, New York
- Lawyers of Color® “Hot List 2022"
- New York