Overview
Alexa Meera Singh takes a creative approach to counseling agencies, advertisers and global brands. She addresses complex legal issues that arise in advertising, marketing and media activities, and helps clients navigate regulatory requirements of the Food & Drug Administration, Federal Trade Commission, Consumer Product Safety Commission, and other state and federal agencies while adhering to industry-specific mandates.
With a keen understanding of a wide range of industries, including beauty, wellness, sustainability, fashion and textiles, food and beverage, and children’s products, Alexa provides cross-purpose, multidisciplinary legal counseling. A strong communicator, she translates complex legal principles into actionable guidance and balances legal compliance with business needs.
Alexa supports client solutions as early as the initial concept development stage by advising on claim substantiation and advertising copy, assisting with regulatory reviews and approvals, and developing compliance programs. In addition, she frequently advises on social media and influencer marketing campaigns as well as sweepstakes, contests and promotions. Alexa also helps draft and negotiate agreements concerning brand campaign activations and supports the development and licensing of consumer products and intellectual property.
Before she joined Davis+Gilbert, Alexa was an associate at Manatt, Phelps & Phillips and Proskauer Rose, where she gained experience handling transactional and regulatory matters in advertising, entertainment and media as well as in consumer protection litigation.
Representative Experience
Advised an international prestige brand on rebranding an entire line of cosmetic products, reviewing product packaging, website copy and other marketing materials. Provided guidance regarding testing and survey design, claim substantiation and regulatory compliance.
Advised a multinational personal care and beauty products retailer on a green marketing campaign, which included review of online marketing materials and in-store signage. Provided guidance on compliance with the Federal Trade Commission’s Green Guides and prepared vendor agreements for this campaign.
Assisted a major multinational cosmetic and personal care brand in developing a dietary supplement product in compliance with Food and Drug Administration standards. Provided guidance from the initial concept stage, including new dietary ingredients, to full commercialization, which included permissible claims and structure/function claim notifications.
Insights + Events
- Alert FTC Finalizes “Click to Cancel” Rule: Key Compliance Insights for Subscription Businesses
October 16, 2024
- Alert Insights from Day 2 of the 2024 NAD Conference: FTC Perspectives, Data-Based Claims, Dark Patterns, and Artificial Intelligence
September 18, 2024
- Alert Highlights from Day 1 of the 2024 NAD Conference: Key Cases, Claim Substantiation and FTC Priorities
September 17, 2024
- Alert Not Careful Enough: FTC Settles $8.5 Million Action Against Care.com for Deceptive Marketing Claims and Subscription Traps
August 30, 2024
- Event SubSummit 2024 – Tabletalks
June 17, 2024
- Alert This Content is Not Intended for Mature Audiences: CARU Investigates Disclosures on the Vlad and Niki YouTube Channel
June 13, 2024
- Event New York City Bar Association (NYCBA) | Marketing and Advertising Law 2024 Speeding Ahead: Social and Digital Media Confront Increased Regulatory Review | CARU, COPPA, and Children’s Advertising: New Rules, Enforcement and Rising Concerns by Congress and Different State Legislatures on What is Appropriate for Young People in Wide Range of Ages
April 17, 2024
- Alert What’s in Your 2024 Legal Cart? Top 10 Retail Law Developments
March 21, 2024
- Alert Are Your Aspirations Attainable? New York Attorney General Challenges “Net Zero” Claims
March 19, 2024
- Event Practising Law Institute (PLI) | One-Hour Briefing | Cosmetic and Dietary Supplement Product Advertising
March 4, 2024
- View More
Credentials
Education
- Harvard Law School (J.D., 2018)
- Editor-in-Chief, Harvard Journal of Law and Gender
- Harvard Business School (CORe, 2015)
- New York University (B.A., magna cum laude, 2015)
Distinctions
- New York Metro Super Lawyers® “Rising Stars” 2023-2024, Media & Advertising, Food and Drugs
- Legal 500 United States® “Rising Star” 2024, Advertising and Marketing: Transactional and Regulatory
Bar Admissions
- New York