Overview
Alexa Meera Singh takes a creative approach to counseling agencies, advertisers and global brands. She addresses complex legal issues that arise in advertising, marketing and media activities, and helps clients navigate regulatory requirements of the Food & Drug Administration, Federal Trade Commission, Consumer Product Safety Commission, and other state and federal agencies while adhering to industry-specific mandates.
With a keen understanding of a wide range of industries, including beauty, wellness, sustainability, fashion and textiles, food and beverage, and children’s products, Alexa provides cross-purpose, multidisciplinary legal counseling. A strong communicator, she translates complex legal principles into actionable guidance and balances legal compliance with business needs.
Alexa supports client solutions as early as the initial concept development stage by advising on claim substantiation and advertising copy, assisting with regulatory reviews and approvals, and developing compliance programs. In addition, she frequently advises on social media and influencer marketing campaigns as well as sweepstakes, contests and promotions. Alexa also helps draft and negotiate agreements concerning brand campaign activations and supports the development and licensing of consumer products and intellectual property.
Before she joined Davis+Gilbert, Alexa was an associate at Manatt, Phelps & Phillips and Proskauer Rose, where she gained experience handling transactional and regulatory matters in advertising, entertainment and media as well as in consumer protection litigation.
Representative Experience
Advised an international prestige brand on rebranding an entire line of cosmetic products, reviewing product packaging, website copy and other marketing materials. Provided guidance regarding testing and survey design, claim substantiation and regulatory compliance.
Advised a multinational personal care and beauty products retailer on a green marketing campaign, which included review of online marketing materials and in-store signage. Provided guidance on compliance with the Federal Trade Commission’s Green Guides and prepared vendor agreements for this campaign.
Assisted a major multinational cosmetic and personal care brand in developing a dietary supplement product in compliance with Food and Drug Administration standards. Provided guidance from the initial concept stage, including new dietary ingredients, to full commercialization, which included permissible claims and structure/function claim notifications.
Insights + Events
- Alert FTC Seeks Public Comment on Proposed Updates to Endorsement Guides
May 20, 2022
- Alert Don’t Be Bamboozled by Environmental Benefit Claims
April 20, 2022
- Trends in Marketing Communications Law Evergreen Focus on Green Marketing at the National Advertising Division
April 13, 2022
- Trends in Marketing Communications Law How “Sustainable” Are Your Sustainable Cosmetics Marketing Claims?
April 13, 2022
- Trends in Marketing Communications Law Safety First: Protecting Children in a Rapidly Evolving Landscape
April 13, 2022
- Trends in Marketing Communications Law The Regulatory Outlook for THC’s (Mostly) Legal Cousin, Ingestible CBD
April 13, 2022
- Alert Social Media’s Potential Harms Continue To Be In the Spotlight
March 4, 2022
- Alert The Top 10 Advertising and Marketing Issues to Watch for in 2022
January 27, 2022
- Alert Heightened California Compliance Obligations for Cosmetic Companies on the Horizon
November 11, 2021
- Alert FTC To Focus on Subscription Services — Hints at Taking Action Against “Dark Patterns”
November 10, 2021
- View More
Credentials
Education
- Harvard Law School (J.D., 2018)
- Editor-in-Chief, Harvard Journal of Law and Gender
- Harvard Business School (CORe, 2015)
- New York University (B.A., magna cum laude, 2015)
Bar Admissions
- New York
Associations
Member, Davis+Gilbert Diversity, Equity and Inclusion Committee
Member, Davis+Gilbert Pro Bono Committee