For companies in a number of dynamic industries — particularly media, entertainment and sports — constant change is a given. As the lines between these fields continue to converge and cross, new legal challenges arise, especially in intellectual property law.
Our Intellectual Property and Media practice has for decades been on the front lines of the seismic shift from traditional to digital media, and we are amply equipped to help clients address intellectual property challenges in ways both conventional and innovative. Companies look to us to understand their brands, prioritize their concerns and help them navigate the legal and regulatory risks they face in markets that are constantly redefining themselves.
Tending to Brands
The ascendance of digital media has had an outsized impact on brands of all kinds, and the ability to help companies manage, monetize and protect their brands in jurisdictions worldwide takes a carefully honed strategy. Clients, large and small, rely on us to clear and prosecute their trademarks and other intellectual property. We help them increase the value of their brands through licensing, product placement and sponsorship agreements. On the protection side, we design and implement brand enforcement strategies that monitor domestic and international trademark office databases, domain name registrars and various online marketplaces to uncover instances of infringement. When infringement is detected, we take a thoughtful and customized approach to combating it, using every tool at our disposal, including online takedowns, cease-and-desist letters, administrative proceedings or, when necessary, courtroom litigation.
Keeping Up with Entertainment and Sports
Few sectors are as relentlessly fluid as entertainment and sports, where new platforms, disruptive technologies and social media are constantly giving rise to unpredictable changes in audience behaviors. All these behaviors have legal and regulatory implications — many of them still evolving — and the ability to deal with them can make or break a company. We help companies in these fields create and maintain strong connections to their audiences in the face of frequent and sudden shifts in the economic fundamentals of their businesses. These businesses live and die on the successful protection and exploitation of their intellectual property, and we structure their deals to position them for success. While IP issues are always on the front burner, we are also deeply involved in the corporate, real estate, tax and employment ramifications of operating in business environments where unending change is the rule.
Tackling Media Issues
For media companies both traditional and cutting-edge — from publishers and broadcasters to social media platforms and digital content distributors — age-old legal principles need to be interpreted in new ways. We represent media companies of all sizes and types in the protection of their content against claims of libel, slander and defamation, as well as their editorial rights under the First Amendment. We also advise them on their rights and obligations regarding political speech and the acceptance or rejection of candidate, issue and other political advertising.