The retail and e-commerce sector will continue its dynamic transformation in 2024, as industry giants and startups alike leverage cutting-edge technologies and innovative marketing strategies. All the while, the Federal Trade Commission (FTC) and state attorneys general are busy restocking the legal Continue Reading
Are Your Aspirations Attainable? New York Attorney General Challenges “Net Zero” Claims
The Bottom Line 63% of Americans are influenced by a corporation’s environmental reputation when making purchasing decisions – and 48% of Americans “have either chosen one product over another or stopped purchasing a product based on the environmental record” of the product’s Continue Reading
Association of National Advertisers | Legal Affairs Committee Webinar | Stay in Compliance Without Losing Your Edge
Quick Details Date | May 11, 2:00 PM ET Location | Online Presenters Session Overview Every year, new trends, technologies and threats profoundly impact the business landscape. This year's top advertising and marketing issues are largely focused on one theme: Protection. Marketers Continue Reading
American Conference Institution | Substantiating ESG Claims: Examining the Next Shades of Green and Socially Conscious Claims
On February 9, Ron Urbach, Davis+Gilbert Advertising + Marketing partner/co-chair will speak on a panel entitled “Substantiating ESG Claims: Examining the Next Shades of Green and Socially Conscious Claims” at the American Conference Institutes 6th Annual - Legal, Regulatory, and Compliance Forum on Continue Reading
Top 10 Advertising and Marketing Issues for 2023
The top advertising and marketing issues this year are largely focused on one theme: Protection. Marketers will need to be aware of various trends that could threaten their intellectual property rights, reputations and market shares. Meanwhile, regulators are focusing on ensuring consumers — Continue Reading
Do You Strive to Make Aspirational Benefit Claims? Lessons Learned from Recent Decisions
The Bottom Line Environmental marketing claims have been a focus of regulatory, self-regulatory, and class action activity. While claims about past or present environmental benefits clearly require sufficient substantiation, companies should not assume that aspirational statements can be made Continue Reading
National Advertising Division’s 2022 Annual Conference | Sustainability – What’s New and What’s Next?
Davis+Gilbert is a proud sponsor of the National Advertising Division’s (NAD) Annual Conference to be held in Washington D.C. on September 19-20. As a member of the annual conference planning committee, Ronald Urbach, Davis+Gilbert Advertising + Marketing partner/co-chair, will moderate a Continue Reading