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Event - February 9, 2023

American Conference Institution | Substantiating ESG Claims: Examining the Next Shades of Green and Socially Conscious Claims

On February 9, Ron Urbach, Davis+Gilbert Advertising + Marketing partner/co-chair will speak on a panel entitled “Substantiating ESG Claims: Examining the Next Shades of Green and Socially Conscious Claims” at the American Conference Institutes 6th Annual – Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation. Ron will join Sally Davis, Senior Director and Counsel at S.C. Johnson & Son Inc. and La Toya Sutton, Legal Director at Clorox on the panel.

The panel will discuss:

  • Understanding the impact of Environmental, Social, and Governance (ESG) frameworks on advertising claims
  • Defining sustainability claims and understanding the requirements of FTC’s Green Guides
  • Promoting environmental claims without pushing too far and “greenwashing”
    • Ensuring credibility of claims for consumers and stakeholders
  • Identifying when your green claim is not on its way to becoming green and determining tactics to rectify these claims
  • Understanding how to substantiate the “S” in ESG
    • Substantiating claims surrounding social obligations companies have in today
    • What proofs are required to ensure DEI and human rights protection compliance in ads?
  • Confronting broad claims on ESG performance and establishing what the next steps are to continue on the path to satisfying those claims
  • Understanding how unsubstantiated ESG claims may run afoul of the SEC
  • Differentiating between claims
For more information, or to register, please visit the event’s website here

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Related People

  • Attorney-Ronald-Urbach

    Ronald R. Urbach

    Partner/Co-Chair

    Area Of Focus

    • Advertising + Marketing
    212 468 4824
    rurbach@dglaw.com
  • View All

Related Services

  • Advertising + Marketing
  • Regulated Products and Industries

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