Gary Kibel, Davis+Gilbert Advertising + Marketing partner, will speak at AdExchanger Programmatic I/O taking place in New York City from October 17-18. On October 18, Gary will moderate a panel entitled, "Online Advertising Post Roe v. Wade: Dos, Don’ts And Questions." Session Overview When Continue Reading
California Governor Signs Age-Appropriate Design Code into Law
The Bottom Line For the first time, a state has enacted a bipartisan law that imposes monetary fines on companies that violate children’s privacy or jeopardize the online safety of minors under age 18. The Act requires businesses to reevaluate their privacy practices related to children and Continue Reading
AdExchanger | The Online Ad Industry Has No Idea How To Talk About Itself
Gary Kibel was quoted in an AdExchanger article, "The Online Ad Industry Has No Idea How To Talk About Itself." Continue Reading
Social Media’s Potential Harms Continue To Be In the Spotlight
The Bottom Line President Biden, Congress, state attorneys general and social media users are seeking to hold social media platforms accountable for their mental health impacts on children and teens. As President Biden calls for stronger online protections for young people, companies should Continue Reading
Apple Makes Big Changes to Its Tracking System
The Bottom Line Apple’s changes to IDFA and Google’s announcement blocking third-party cookies in Chrome will change advertisers’ ability to track and retarget users as they have in the past.All participants in the online advertising ecosystem, including publishers, ad tech companies and Continue Reading
Law360 | State Compliance Review a Must for Online Political Ads
FTC Action Regarding Violations of the Restore Online Shoppers’ Confidence Act and Deceptive Commercial Practices Results in $10 Million Dollar Settlement
The Bottom Line The FTC has made it clear that it will not tolerate deceptive negative option and billing practices and will enforce heavy penalties on companies that do not comply with the law.Marketing practices for online subscriptions services need to be transparent and truthful. Consumers must Continue Reading
The Importance of Including Social Distancing in Marketing Campaigns
The Bottom Line Marketers need to tread lightly when showing advertisements of people going back to their daily lives, even if the advertisements show social distancing, as these ads may not reflect the reality for everyone in this country.If marketers do show people going back to their daily Continue Reading
NAD’s BuzzFeed Decision May Be a Roadmap for Affiliate Marketing
The Bottom Line Online publishers using affiliate links in association with content that reviews or recommends products to consumers must disclose their relationship with the retailers. In addition, online publishers using affiliate links in paid-for advertising must be able to substantiate product Continue Reading
Behavioral Advertising Developments: A Compliance Warning and an Enforcement Action
The Bottom Line Companies engaged in IBA should pay particular attention to two recent compliance developments regarding the enhanced notice in video ads and the new cross-device guidance.As advertising retargeting methods and media continue to evolve, companies must always consider at the outset Continue Reading