Quick Details Date | October 3 - 6 Panel Time | 1:30 - 5:30 pm PDT Location | San Diego, CA Session Overview As a part of IAPP's Privacy. Security. Risk. 2023 conference, Gary Kibel will join a small group of fellow privacy professionals to lead a half-day workshop, "Online Advertising Continue Reading
The Deep Dive: FTC Updates Endorsement Guides for Modern Marketing and Advertising
The Bottom Line The FTC has revised its Endorsement Guides to take into account how businesses reach modern consumers in the digital era. Brands, agencies and influencers should revisit their standard policies and practices now to ensure they comply with the FTC’s new guidance.Many commonly used Continue Reading
AdExchanger Programmatic I/O | Online Advertising Post Roe v. Wade: Dos, Don’ts And Questions
Gary Kibel, Davis+Gilbert Advertising + Marketing partner, will speak at AdExchanger Programmatic I/O taking place in New York City from October 17-18. On October 18, Gary will moderate a panel entitled, "Online Advertising Post Roe v. Wade: Dos, Don’ts And Questions." Session Overview When Continue Reading
California Governor Signs Age-Appropriate Design Code into Law
The Bottom Line For the first time, a state has enacted a bipartisan law that imposes monetary fines on companies that violate children’s privacy or jeopardize the online safety of minors under age 18. The Act requires businesses to reevaluate their privacy practices related to children and Continue Reading
AdExchanger | The Online Ad Industry Has No Idea How To Talk About Itself
Gary Kibel was quoted in an AdExchanger article, "The Online Ad Industry Has No Idea How To Talk About Itself." Continue Reading
Social Media’s Potential Harms Continue To Be In the Spotlight
The Bottom Line President Biden, Congress, state attorneys general and social media users are seeking to hold social media platforms accountable for their mental health impacts on children and teens. As President Biden calls for stronger online protections for young people, companies should Continue Reading
Apple Makes Big Changes to Its Tracking System
The Bottom Line Apple’s changes to IDFA and Google’s announcement blocking third-party cookies in Chrome will change advertisers’ ability to track and retarget users as they have in the past.All participants in the online advertising ecosystem, including publishers, ad tech companies and Continue Reading
Law360 | State Compliance Review a Must for Online Political Ads
FTC Action Regarding Violations of the Restore Online Shoppers’ Confidence Act and Deceptive Commercial Practices Results in $10 Million Dollar Settlement
The Bottom Line The FTC has made it clear that it will not tolerate deceptive negative option and billing practices and will enforce heavy penalties on companies that do not comply with the law.Marketing practices for online subscriptions services need to be transparent and truthful. Consumers must Continue Reading
The Importance of Including Social Distancing in Marketing Campaigns
The Bottom Line Marketers need to tread lightly when showing advertisements of people going back to their daily lives, even if the advertisements show social distancing, as these ads may not reflect the reality for everyone in this country.If marketers do show people going back to their daily Continue Reading