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Online Advertising

Behavioral Advertising Developments: A Compliance Warning and an Enforcement Action

January 11, 2018 by Patrick Quinn

The Bottom Line Companies engaged in IBA should pay particular attention to two recent compliance developments regarding the enhanced notice in video ads and the new cross-device guidance.As advertising retargeting methods and media continue to evolve, companies must always consider at the outset Continue Reading

Alert - January 11, 2018

Battling the Real “Fake News”: FTC Reaches Multi-Million Dollar Settlement with Internet Marketers for False Celebrity Endorsements

November 30, 2017 by Patrick Quinn

The Bottom Line The FTC's settlement with the Defendants allegedly engaged in these deceptive marketing practices serves as a reminder that the parties responsible for online advertising using public figures’ names and images without authorization can be identified and stopped, and that those Continue Reading

Alert - November 30, 2017

FTC Charges Online Negative Option Marketing Scheme with Deceiving Shoppers

October 17, 2017 by Patrick Quinn

The Bottom Line The FTC’s complaint, and the district court’s response, highlight the continuing regulatory scrutiny into negative option marketing practices and the importance of disclosing the material terms of an offer in a clear and conspicuous manner to consumers before they pay or incur a Continue Reading

Alert - October 17, 2017

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