Gary Kibel, Davis+Gilbert Advertising + Marketing partner, will speak at AdExchanger Programmatic I/O taking place in New York City from October 17-18. On October 18, Gary will moderate a panel entitled, “Online Advertising Post Roe v. Wade: Dos, Don’ts And Questions.”
When the Supreme Court overturned Roe v. Wade via the Dobbs decision earlier this year, it triggered a massive disconnect on the reproductive rights afforded to women from state to state. Certain services are now legal in some states, but illegal and criminalized in others. This decision has created unique challenges for the digital media industry, where state boundaries are rarely considered when developing campaigns. Challenges include the use of location data, advertising content issues, social justice and dealing with politically motivated enforcement.
This session will explore this complex topic from the perspective of advertisers, agencies, media companies and healthcare providers.