The Bottom Line Two new Utah laws will require social media companies to get parental consent for all users under 18, re-verify the age of existing users, prohibit advertising to such minors, and more.These onerous requirements may lead social media companies to avoid Utah altogether. Both Continue Reading
AdExchanger | The Promise And Perils Of Advertising; California Toughens Consumer Tech Rules When Kids Are On
Gary Kibel was quoted in an AdExchanger article, "The Promise And Perils Of Advertising; California Toughens Consumer Tech Rules When Kids Are On." Continue Reading
Children’s Advertising Review Unit (CARU) National Partners Briefing Series | An Inside Look at CARU: Self-Regulation in Children’s Advertising and Privacy
Davis+Gilbert is a proud sponsor of CARU's virtual briefing for National Partners on August 23. Allison Fitzpatrick, Davis+Gilbert Advertising + Marketing partner will moderate a discussion entitled "An Inside Look at CARU: Self-Regulation in Children's Advertising and Privacy," with Mamie Continue Reading
Children’s Advertising Review Unit’s (CARU) Virtual Conferences 2022 | Achieving Creative Compliance
On May 10-11, Davis+Gilbert will be a sponsor of the Children’s Advertising Review Unit’s (CARU) Virtual Conferences 2022. Conference Overview This year’s event will focus on the rapid changes seen over the last year in child-directed content and marketing and suggest to companies how to keep Continue Reading
Safety First: Protecting Children in a Rapidly Evolving Landscape
CARU Releases Revised Children’s Advertising Guidelines
The Bottom Line CARU’s Revised Guidelines represent much needed guidance in response to the modern realities of children’s advertising, including with respect to online platforms, apps, influencer marketing and social media.Marketers should ensure that they understand these changes — particularly Continue Reading
Children’s Advertising Review Unit’s (CARU) Virtual Conferences 2021 | Kidfluencers: 2021’s Youth Influencer Trends and Challenges
On June 8-9, Davis+Gilbert is a sponsor of the Children's Advertising Review Unit's (CARU) Virtual Conferences 2021. Davis+Gilbert Advertising + Marketing partner Allison Fitzpatrick, will speak during a session titled “Kidfluencers: 2021’s Youth Influencer Trends and Challenges” on June Continue Reading
“Children and Teens’ Online Privacy Protection Act” Offers Potential Changes to COPPA Requirements
The Bottom Line Lawmakers have been discussing updates to COPPA for years, and the proposed CTOPPA may finally accomplish that goal. The bill raises the age for consent from 13 to 15, changes COPPA’s knowledge standard, and bans targeted advertising to children.If the bill becomes law, marketers Continue Reading
ViacomCBS Issues Advertising Guidelines for Its Adult Directed Networks
The Bottom Line ViacomCBS’s newly published guidelines for advertisers is now readily available and advertisers should take it into consideration when developing advertising.Submitting advertising for network clearance is the best way to ensure that advertising will be accepted by each Continue Reading
Record COPPA Settlements Indicate Stronger Privacy Protections for Children
7th Edition: Trends in Marketing Communications Law Last year, the Federal Trade Commission (FTC) reached record settlements with popular online social media platforms that were collecting personal information from children in violation of the Children’s Online Privacy Protection Act Continue Reading