Quick Details Session Overview Complex questions and issues for lawyers are being raised due to the vastly sped up pace of companies utilizing promotional tools and vehicles, including the most current forms of technological changes. Adding to this are recent sweeping updates to social media Continue Reading
2024 Top 10 Advertising + Marketing Trends: Balancing Risks & Rewards
The marketing and advertising landscape in 2024 presents a complex tapestry of evolving regulations, groundbreaking technological advancements and shifting consumer behaviors. These changes are not just trends: they are signals of a fundamental transformation in the way brands connect with their Continue Reading
Utah’s First-of-its-Kind Social Media Laws Impose Sweeping Protections for Kids and Teens
The Bottom Line Two new Utah laws will require social media companies to get parental consent for all users under 18, re-verify the age of existing users, prohibit advertising to such minors, and more.These onerous requirements may lead social media companies to avoid Utah altogether. Both Continue Reading
AdExchanger | The Promise And Perils Of Advertising; California Toughens Consumer Tech Rules When Kids Are On
Gary Kibel was quoted in an AdExchanger article, "The Promise And Perils Of Advertising; California Toughens Consumer Tech Rules When Kids Are On." Continue Reading
Children’s Advertising Review Unit (CARU) National Partners Briefing Series | An Inside Look at CARU: Self-Regulation in Children’s Advertising and Privacy
Davis+Gilbert is a proud sponsor of CARU's virtual briefing for National Partners on August 23. Allison Fitzpatrick, Davis+Gilbert Advertising + Marketing partner will moderate a discussion entitled "An Inside Look at CARU: Self-Regulation in Children's Advertising and Privacy," with Mamie Continue Reading
Children’s Advertising Review Unit’s (CARU) Virtual Conferences 2022 | Achieving Creative Compliance
On May 10-11, Davis+Gilbert will be a sponsor of the Children’s Advertising Review Unit’s (CARU) Virtual Conferences 2022. Conference Overview This year’s event will focus on the rapid changes seen over the last year in child-directed content and marketing and suggest to companies how to keep Continue Reading
Safety First: Protecting Children in a Rapidly Evolving Landscape
CARU Releases Revised Children’s Advertising Guidelines
The Bottom Line CARU’s Revised Guidelines represent much needed guidance in response to the modern realities of children’s advertising, including with respect to online platforms, apps, influencer marketing and social media.Marketers should ensure that they understand these changes — particularly Continue Reading
Children’s Advertising Review Unit’s (CARU) Virtual Conferences 2021 | Kidfluencers: 2021’s Youth Influencer Trends and Challenges
On June 8-9, Davis+Gilbert is a sponsor of the Children's Advertising Review Unit's (CARU) Virtual Conferences 2021. Davis+Gilbert Advertising + Marketing partner Allison Fitzpatrick, will speak during a session titled “Kidfluencers: 2021’s Youth Influencer Trends and Challenges” on June Continue Reading
“Children and Teens’ Online Privacy Protection Act” Offers Potential Changes to COPPA Requirements
The Bottom Line Lawmakers have been discussing updates to COPPA for years, and the proposed CTOPPA may finally accomplish that goal. The bill raises the age for consent from 13 to 15, changes COPPA’s knowledge standard, and bans targeted advertising to children.If the bill becomes law, marketers Continue Reading