On June 8-9, Davis+Gilbert is a sponsor of the Children’s Advertising Review Unit’s (CARU) Virtual Conferences 2021. Davis+Gilbert Advertising + Marketing partner Allison Fitzpatrick, will speak during a session titled “Kidfluencers: 2021’s Youth Influencer Trends and Challenges” on June 9.
Many children in today’s technocentric world find themselves with an internet brand before they can speak. When that digital content is turned into real-world income, we enter the world of kidfluencers, a complex and evolving landscape that is challenging both to understand and to regulate. On this panel, experts will discuss how influencer marketing to children and teens is changing and the considerations, challenges, and lessons to be learned.