8th Edition: Trends in Marketing Communications Law
The children’s advertising and privacy landscape is evolving quickly — and regulators and self-regulators are keeping up.
Davis+Gilbert Advertising partner Allison Fitzpatrick (AF) sat down for a conversation with Dona Fraser (DF), Senior Vice President, Privacy Initiatives at BBB National Programs, and FTC veteran and current BBB National Programs Children’s Advertising Review Unit Vice President Mamie Kresses (MK) to explore the major developments in this area, from child influencers to global privacy initiatives, and provide insights and practical tips for ensuring child-directed websites, apps, connected toys and influencer marketing campaigns stay in compliance with the law.