The Bottom Line In a departure from several California court rulings on the same issue, a New York federal judge has decertified three classes of consumers seeking to recover damages for allegedly deceptive “natural” labeling claims on Tom’s of Maine toothpaste and deodorant products. The Continue Reading
ACI’s 7th Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation | Workshop B — Social Media Claims Substantiation Master Class: A Comprehensive Guide for Making Compliant Claims on Social Media in a Time of Evolving Agency Guidance
Quick Details Session Overview This workshop - closing out ACI's 7th Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation - will provide attendees with a comprehensive guide to utilizing non-traditional social media marketing tactics (influencer marketing, Continue Reading
Practicing Law Institute (PLI) | Advertising Law Institute 2024 | Ethical Issues in Advertising
Quick Details Session Overview As part of the Practicing Law Institute's annual Advertising Law Institute, Ashima Dayal (Partner, Advertising + Marketing) and Paul R. Tremblay (Clinical Professor of Law and Law Fund Research Scholar, Boston College Law School) will lead an "Ethical Issues in Continue Reading
International Trademark Association (INTA) | Green Trademarks and Sustainability Marketing—Trends, Enforcement, Watchouts, Risk Mitigation, and Opportunities
Quick Details Session Overview Ron Urbach (Partner/Co-Chair, Advertising + Marketing) will participate in a cross-country panel focusing on a wide-ranging discussion of issues related to green trademarks, including filing trends in the US and EU, legal and trademark office issues, risk Continue Reading
2024 Top 10 Advertising + Marketing Trends: Balancing Risks & Rewards
The marketing and advertising landscape in 2024 presents a complex tapestry of evolving regulations, groundbreaking technological advancements and shifting consumer behaviors. These changes are not just trends: they are signals of a fundamental transformation in the way brands connect with their Continue Reading
Strafford Webinar | Digital Advertising and Marketing Agreements: Tackling Key Issues, Mitigating Legal Risks
Quick Details Session Overview In this CLE webinar (available from Strafford), best practices and key considerations for negotiating and drafting various types of advertising and marketing agreements in the digital marketing space are discussed. Jordan Thompson (Associate, Davis+Gilbert) Continue Reading
Practising Law Institute | One-Hour Briefing | Advertising for Highly Regulated Industries
Quick Details Date | January 11, 2024, 1:00 PM ET Location | Webinar Presenter Session Overview In this session for Practising Law Institute, Louis will discuss the explosive growth seen in recent years in highly regulated industries – including alcohol, marijuana, CBD, gambling, Continue Reading
Whose Ad is it Anyway? NAD Finds “Sponsored” Insufficient Disclosure of Material Connection in Social Posts
The Bottom Line The FTC recently updated its Endorsement Guides, in part to provide clarity and guidance on sufficient disclosure of material connections (i.e., a connection between the endorser and the seller of an advertised product that might materially affect the weight or credibility of Continue Reading
New York State Bar Association | Women in Intellectual Property: Special December Edition!
Quick Details Date | December 6, 2023, 5:00 PM ET Location | Davis+Gilbert Office, 1675 Broadway, NYC Session Overview In this special winter edition of this event, the women of the New York State Bar Intellectual Property Law Section will gather for an evening of networking and the Continue Reading
The Copyright Crackdown Continues: Sony Music Sues Ofra Cosmetics Over Influencer and Brand Videos
The Bottom Line Halloween is supposed to be spooky, but this year, Ofra Cosmetics got quite the fright. On October 31, Sony Music Entertainment sued Ofra for copyright infringement in federal district court in Florida, alleging that Ofra’s unauthorized use of Sony recordings in over 300 Continue Reading