Quick Details
- Date | January 23, 2024
- Time | 1:00 – 2:30 pm ET
- Location | Webinar
Session Overview
In this CLE webinar (available from Strafford), best practices and key considerations for negotiating and drafting various types of advertising and marketing agreements in the digital marketing space are discussed.
Jordan Thompson (Associate, Davis+Gilbert) joins Julia B. Jacobson (Partner, Squire Patton Boggs) and Matthew Vittone (Counsel, Frankfurt Kurnit Klein & Selz) in a wide-ranging discussion beginning by identifying types of agreements commonly used in this space (agency-client, influencer and talent, technology and social media) before diving into a deeper look at specific provisions to consider in these contracts.
Key questions that will be addressed include:
- What are the current industry standards relating to internet advertising?
- What should businesses consider when addressing the content of ads in the advertising agreement?
- What are the standard invoicing and payment-related terms when calculating fees for a marketing campaign’s deliverables, including how the deliverables will be tracked and reported and how fees will be calculated?
- What are the key considerations when addressing data usage rights and related compliance obligations?
Presenter
- Jordan Thompson, Associate, Advertising + Marketing