Ashima A. Dayal

Advised a magazine publisher on the migration of print subscribers to digital-format editions. Guided the publisher in growing its digital readership, while avoiding the subscriber drop-off, reputational harm and litigation experienced by other publishers who undertook similar print-to-digital subscriber migrations.

Guided a specialty magazine publisher in its expansion into book publishing. Also provided counsel on a wide range of traditional publishing law matters, ranging from pre-publication review, to content licensing, to distributor, supplier and other vendor agreements.

Represented a television producer and broadcaster in licensing its acclaimed unscripted series for U.S. and international television reboots and for theatrical production. Structured terms that protect the reputation and integrity of the original series, while providing ample creative control to the licensees.

Advised a streaming device manufacturer on the risk posed by integrating onto its platform a channel offering unlicensed live local broadcast programming. Analyzed the potential liability for direct and contributory copyright infringement.

Represented a luxury goods manufacturer and distributor in drafting and negotiating distributor and retailer agreements. Also provided guidance on marketing law matters, and brought and responded to third party intellectual property, false advertising and regulatory challenges.

Advised an advertising agency whose client roster includes several manufacturers of sports-related goods, on navigating the International Olympic and Paralympic Committees' Rule 40 Guidelines, which govern the sponsorship of Olympic and Paralympic athletes by non-sponsors of the Olympic and Paralympic Games. Rule 40 was substantially rewritten for the Tokyo Olympics and Paralympics, which created unique challenges and opportunities for sponsors in promoting their athlete relationships during the Games.