Quick Details
- Date: June 10, 2026
- Location: New York, NY
On June 10, 2026, Ashima Dayal (Partner, Advertising + Marketing) will co-chair the Practising Law Institute’s “Hot Topics in Advertising Law 2025” day-long conference. As part of the conference, Ashima will lead a session titled “Right of Publicity and Advertising: NIL in the Age of AI” and will also speak on an additional session, “Ethics for Advertising Lawyers.” Louis DiLorenzo will also speak on a panel titled “Advertising in Regulated Industries – Even if You’re Not in One.”
Session Overviews
Right of Publicity and Advertising: NIL in the Age of AI (11:35 am)
After completing this session, participants will be able to:
- Identify right of publicity and NIL-related risks triggered by digital performers, voice cloning, and AI-generated “look-alike” content
- Evaluate copyright and trademark issues that arise when training, generating, or distributing synthetic content that incorporates protected works, names, logos, or trade dress
- Structure contracts to allocate risk among brands, agencies, and creative partners (including reps & warranties, indemnities, approvals, and insurance considerations)
- Apply emerging state-law requirements governing digital replicas—including the “NY Digital Performer Law”—with a focus on consent, required disclosures, and recordkeeping
- Implement practical safeguards for concepting, production, and clearance (e.g., talent permissions, synthetic-use restrictions, disclosure language, and vendor due diligence)
Advertising in Regulated Industries – Even if You’re Not in One (2:40 pm)
After completing this session, participants will be able to:
- Spot the regulatory frameworks and recurring advertising pitfalls in alcohol, cannabis, and pharmaceutical marketing
- Navigate Olympics-related marketing restrictions and trademark/ambush-marketing risk (including common sponsorship, affiliation, and athlete-related issues)
- Assess compliance and liability exposure for “adjacent” brands when social media campaigns, co-branding, commercial co-ventures, influencers, or product tie-ins intersect with regulated categories
- Implement practical safeguards for regulated-industry campaigns, including substantiation, required disclosures, stakeholder approvals, and contract terms with agencies and promotional partners
Ethics for Advertising Lawyers (3:55 pm)
After completing this session, participants will be able to:
- Explore best practices for avoiding ethical pitfalls using real-world hypotheticals
- Learn how to spot ethical issues before they become problems
- Tailor appropriate communications with adverse parties and identify the ethical nuances between disclosure, omission, and outright deception
- Understand when they need to seek a conflict waiver from a current or former client
- Understand when they can use work product created for one client when advising another client (how to charge the second client for that work product)
- Understand how they can provide legal services when located in a state to which they are not admitted