For many of our clients, ideas are integral to their business model, and the protection of their intellectual property is crucial. Our IP litigation practice handles a large volume of claims, both as pre-litigation disputes and as litigations, alleging copyright, trademark, right of publicity and patent infringement, as well as misappropriation of trade secrets, representing organizations of every size and type.
Disputes Over Advertising and Marketing Practices
In all manner of infringement claims, our clients trust us to understand the broader commercial context surrounding each case. When advertising and marketing practices are involved, we draw freely on the firm’s deep institutional knowledge of the advertising and marketing fields to bring leading-edge strategies to bear.
Our experience over so many similar matters gives us a good feel for the real-world factors that can affect the outcome, and we know the most likely scenarios in such disputes. We identify and assess a client’s potential claims and risks, develop creative solutions, and recommend when litigation is the right choice.
Finding Practical Solutions
Our approach to IP litigation and disputes is calibrated to the budget constraints and risk tolerance of our clients. With the understanding that not every dispute is destined for trial, we work to achieve the desired outcome while keeping costs manageable. While we are prepared to go to trial if necessary, we are equally likely to produce the dispositive motion or the early settlement that resolves the case quickly and efficiently.
Collaborating Across Disciplines
IP litigation often touches on other practices as well. Our lawyers work closely with the lawyers who secure the initial IP protections to understand the unique aspects of each asset in dispute. We frequently collaborate with other practices within the firm — Advertising + Marketing, Corporate + Transactions and Privacy + Data Security, — for authoritative takes that inform every IP litigation and dispute we undertake.