Quick Details
- Date | February 11, 2025
- Time | 11:00 – 2:45 PM ET
- Location | Webinar
Davis+Gilbert is proud to sponsor the In-House Connect 2025 Advertising Law Summit. We hope you will join us on February 11 for one, or all three programs!
Program One: Staying Ahead of FTC Enforcement Trends: What In-House Counsel Need to Know for 2025
Tuesday, February 11, from 11:00 – 12:15 pm (ET)
As 2024 brought a wave of aggressive rulemaking by the Federal Trade Commission (FTC), topics such as consumer reviews, influencer endorsements, “junk fees,” “dark patterns,” and “subscription traps” dominated the regulatory landscape. Under the Biden administration, the FTC embraced an expansive interpretation of unfair and deceptive practices, showcasing its authority through new and proposed rules.
In this session, Paavana Kumar (Partner, Advertising + Marketing), and Alexa Meera Singh (Associate, Advertising + Marketing) will analyze the implications of these developments and the potential impact of a shifting political landscape in 2025. They’ll examine dissents to recently finalized rules, bipartisan support for newly proposed regulations, and the predictive value these insights offer for future enforcement trends.
Program Two: Navigating the State Privacy Law Maze: A Roadmap for In-House Counsel
Tuesday, February 11, from 12:15 – 1:30 pm (ET)
With the growing patchwork of state consumer privacy laws, businesses face an increasingly complex compliance landscape. While a comprehensive federal privacy law remains elusive, the FTC continues to act as an assertive privacy enforcer, adding another layer of complexity to an already challenging regulatory environment.
In this session, Gary Kibel (Partner, Privacy, Technology + Data Security) will demystify the patchwork framework of consumer privacy law. Gary will provide strategies to address evolving privacy requirements, mitigate compliance risks, and prepare your organization for what lies ahead.
Program Three: From Likes to Lawsuits: Avoiding Pitfalls in Influencer and User-Generated Content for In-House Counsel
Tuesday, February 11, from 1:30 – 2:45 pm (ET)
Social media marketing has become a cornerstone of modern advertising, driving engagement, building brands, and fueling competition. However, without a clear legal strategy, it can expose organizations to significant risks, including claims of IP infringement, violations of publicity rights, and breaches of consumer protection laws. For in-house counsel, understanding how to navigate these risks is critical to protecting their organization’s brand and ensuring compliance.
In this session, Paavana Kumar (Partner, Advertising + Marketing), Jordan Thompson (Counsel, Advertising + Marketing), and Andrew Richman (Associate, Intellectual Property + Media) will explore the legal complexities of influencer marketing and user-generated content (UGC). They will detail how to stay competitive while minimizing exposure to costly claims and legal pitfalls in the evolving digital landscape.