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Getting in the Game of College Athletics, Media and Marketing

A Game of Inches: Measuring Sports Sponsorship Value and Planning for a Post-Covid World

The Bottom Line As major sports begin to plan for play in the COVID-19 era, leagues, teams and brands should each be rethinking their approach to sponsorships to:Examine the assumptions built in to the sponsorship;Reevaluate how to measure the elements of the partnership; andEngage in advance Continue Reading

Alert, Demystifying COVID-19 Complexities and Thriving in Uncertain Times, Getting in the Game of College Athletics, Media and Marketing - July 28, 2020

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