Recent Generative AI Developments to Consider this Fall
Overview
- This summer’s flurry of activity in the generative AI space, including lawsuits, regulatory challenges, legislative efforts and evolving technological capabilities, has impacted how AI tools are being used in the marketing and communications industry.
- Key principles of responsible and ethical AI emerged, including goals to ensure that data collection is done with authorization, that training data is accurate and sufficiently diverse, that AI use is adequately disclosed and that AI tools do not replace human labor.
- These principles of responsibility, transparency and ethics are likely to drive new AI development into the near future.