The Bottom Line On September 26, 2024, California Governor Gavin Newson signed two pieces of legislation, Assembly Bill 1880 and Senate Bill 764, providing significant protections to children who perform or are otherwise featured in online content. With the rapid rise of child influencers, Continue Reading
New York Adopts Legislation to Protect Kids’ Privacy
The Bottom Line The New York State Legislature has passed two significant laws designed to protect children’s and teen’s privacy: the Stop Addictive Feeds Exploitation (SAFE) for Kids Act and the Child Data Protection Act. Signed by Governor Kathy Hochul on June 20th, the laws will Continue Reading
Practising Law Institute (PLI) | One-Hour Briefing | Advertising Law 101
Quick Details Session Overview In this wide-ranging overview session, Paavana Kumar (Partner, Advertising + Marketing) and Louis DiLorenzo (Partner, Advertising + Marketing) will discuss a broad group of legal issues surrounding the creation and publication of advertising. The session will Continue Reading
AdExchanger | Advertisers Take Note: State Laws Zero in on Protecting Kids’ Digital Privacy Rights
US state comprehensive privacy laws like the California Consumer Privacy Act (CCPA) have been garnering much attention over the past year. However, new requirements with respect to the processing of children’s data are occurring at the US state level and seemingly flying below the Continue Reading
O’Dwyer’s Public Relations | Influencing the Best Outcome with Influencers
Influencer marketing has surged in popularity in recent years — remarkably at the very same time leading commentators from the New York Times and elsewhere have reported on the decline of the news media and its troubling future. Even non-celebrity endorsers offer enormous power over people in a Continue Reading
#Oscars Ready: Social Media Guidance for Brands and Advertisers
The 2024 awards season has been filled with snubs, influencers on the carpet, groundbreaking wins and acceptance speeches that have echoed throughout Hollywood. While some awards shows are stricter than others about brand participation in social media, it’s another winning year for all brands tuning Continue Reading
ACI’s 7th Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation | Workshop B — Social Media Claims Substantiation Master Class: A Comprehensive Guide for Making Compliant Claims on Social Media in a Time of Evolving Agency Guidance
Quick Details Session Overview This workshop - closing out ACI's 7th Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation - will provide attendees with a comprehensive guide to utilizing non-traditional social media marketing tactics (influencer marketing, Continue Reading
2024 Top 10 Advertising + Marketing Trends: Balancing Risks & Rewards
The marketing and advertising landscape in 2024 presents a complex tapestry of evolving regulations, groundbreaking technological advancements and shifting consumer behaviors. These changes are not just trends: they are signals of a fundamental transformation in the way brands connect with their Continue Reading
Law360 | What To Watch as Drive To Protect Kids Online Heats Up
The children's privacy landscape is rapidly evolving from the FTC's proposed updates to COPPA – which place tougher restrictions on children targeted advertising and data retention – to the states bringing lawsuits against social media platforms and adopting their own children's privacy laws. Continue Reading
Whose Ad is it Anyway? NAD Finds “Sponsored” Insufficient Disclosure of Material Connection in Social Posts
The Bottom Line The FTC recently updated its Endorsement Guides, in part to provide clarity and guidance on sufficient disclosure of material connections (i.e., a connection between the endorser and the seller of an advertised product that might materially affect the weight or credibility of Continue Reading