Is TikTok here to stay, or will it be banned again? The future of TikTok remains uncertain, with tech companies potentially facing up to $850 billion in fines if current regulations are strictly enforced. Davis+Gilbert Advertising + Marketing partner Jim Johnston was extensively quoted in Forbes, Continue Reading
The FTC Finalizes Amendments to the COPPA Rule
The Bottom Line The FTC finally issued its Final Rule amending the requirements of the Children's Online Privacy Protection Act (COPPA). The announcement, eagerly awaited after the FTC’s proposed changes on December 20, 2023, marks the first amendment to the COPPA Rule since 2013. The online Continue Reading
TikTok is Back! But for How Long? President’s Actions Raise Even More Questions
The Bottom Line Following the U.S. Supreme Court’s decision in TikTok v. Garland on January 17th to uphold the Protecting Americans from Foreign Adversary Controlled Applications Act, TikTok went dark late on January 18th, with an appeal to President-elect Trump to do something – Continue Reading
California’s New Laws Will Change the Way Marketers Engage Child Influencers
The Bottom Line On September 26, 2024, California Governor Gavin Newson signed two pieces of legislation, Assembly Bill 1880 and Senate Bill 764, providing significant protections to children who perform or are otherwise featured in online content. With the rapid rise of child influencers, Continue Reading
New York Adopts Legislation to Protect Kids’ Privacy
The Bottom Line The New York State Legislature has passed two significant laws designed to protect children’s and teen’s privacy: the Stop Addictive Feeds Exploitation (SAFE) for Kids Act and the Child Data Protection Act. Signed by Governor Kathy Hochul on June 20th, the laws will Continue Reading
Practising Law Institute (PLI) | One-Hour Briefing | Advertising Law 101
Quick Details Session Overview In this wide-ranging overview session, Paavana Kumar (Partner, Advertising + Marketing) and Louis DiLorenzo (Partner, Advertising + Marketing) will discuss a broad group of legal issues surrounding the creation and publication of advertising. The session will Continue Reading
O’Dwyer’s Public Relations | Influencing the Best Outcome with Influencers
Influencer marketing has surged in popularity in recent years — remarkably at the very same time leading commentators from the New York Times and elsewhere have reported on the decline of the news media and its troubling future. Even non-celebrity endorsers offer enormous power over people in a Continue Reading
#Oscars Ready: Social Media Guidance for Brands and Advertisers
The 2024 awards season has been filled with snubs, influencers on the carpet, groundbreaking wins and acceptance speeches that have echoed throughout Hollywood. While some awards shows are stricter than others about brand participation in social media, it’s another winning year for all brands tuning Continue Reading
ACI’s 7th Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation | Workshop B — Social Media Claims Substantiation Master Class: A Comprehensive Guide for Making Compliant Claims on Social Media in a Time of Evolving Agency Guidance
Quick Details Session Overview This workshop - closing out ACI's 7th Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation - will provide attendees with a comprehensive guide to utilizing non-traditional social media marketing tactics (influencer marketing, Continue Reading
2024 Top 10 Advertising + Marketing Trends: Balancing Risks & Rewards
The marketing and advertising landscape in 2024 presents a complex tapestry of evolving regulations, groundbreaking technological advancements and shifting consumer behaviors. These changes are not just trends: they are signals of a fundamental transformation in the way brands connect with their Continue Reading