Quick Details
- Date April 16, 2024
- Time 1:00 – 2:00 pm ET
- Location Webinar
Session Overview
In this wide-ranging overview session, Paavana Kumar (Partner, Advertising + Marketing) and Louis DiLorenzo (Partner, Advertising + Marketing) will discuss a broad group of legal issues surrounding the creation and publication of advertising. The session will touch on important issues such as copyright, trademark and right of publicity, as well as the particular concerns that can be raised when utilizing social media.
Key discussion points will include:
- Basics of false advertising law, including express and implied claims and the need for substantiation
- Copyright, trademark and right of publicity issues
- Unique social media risks, including recent influencer cases and ambush/real-time marketing
- Recent developments in influencer marketing and endorsements
Presenters
- Paavana Kumar, Partner, Advertising + Marketing
- Louis DiLorenzo, Partner, Advertising + Marketing