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Marketers

Subscription-Based Marketers Should Prepare for NY’s New Automatic Renewal Law

February 5, 2021 by Patrick Quinn

The Bottom Line The New York Automatic Renewal Law (ARL) has arrived, and it covers B2C subscription contracts.Marketers offering New York consumers goods or services on a subscription or automatic renewal basis should review their negative option/auto-renewal program practices to ensure Continue Reading

Alert, Buy Now: Avoiding the Pitfalls of Online Retailing, The Fine Print: Stay in Compliance without Losing Your Edge, Uptick in Consumer Class Actions as Online Purchases Grow - February 5, 2021

FTC Action Regarding Violations of the Restore Online Shoppers’ Confidence Act and Deceptive Commercial Practices Results in $10 Million Dollar Settlement

October 13, 2020 by Patrick Quinn

The Bottom Line The FTC has made it clear that it will not tolerate deceptive negative option and billing practices and will enforce heavy penalties on companies that do not comply with the law.Marketing practices for online subscriptions services need to be transparent and truthful. Consumers must Continue Reading

Alert, Buy Now: Avoiding the Pitfalls of Online Retailing - October 13, 2020

#Goals: Using Social Media without Getting Sued

October 6, 2020 by Patrick Quinn

7th Edition: Trends in Marketing Communications Law In the rapidly changing social media landscape, new ways to create, share and use content are continually emerging, and this has left marketers scrambling to ensure that their legal compliance efforts keep pace with the changes. In social media, Continue Reading

Are Your Influencers Putting You at Risk?, Trends in Marketing Communications Law - October 6, 2020

Mixed Reality: Navigating Influencer and Native Advertising in a Virtual World

October 6, 2020 by Patrick Quinn

7th Edition: Trends in Marketing Communications Law In a marketing landscape dominated by social and digital platforms, the lines between advertising and content — and reality and virtual reality — are becoming more and more blurred. When influencers (formerly known as “bloggers”) and online Continue Reading

Are Your Influencers Putting You at Risk?, Trends in Marketing Communications Law - October 6, 2020

Federal Trade Commission Proposes New “Made in the USA” Labeling Rule

July 9, 2020 by Patrick Quinn

The Bottom Line Marketers who use “Made in the USA” claims on any labels or marketing materials should review those claims in light of the proposed new standards, and be sure to watch for any new developments from the FTC.The FTC is accepting public comments on the Proposed Rule until August 21, Continue Reading

Alert - July 9, 2020

The FDA Sends Over 60 Warning Letters to Companies for Falsely Marketing “COVID-19 Products”

June 10, 2020 by Patrick Quinn

The Bottom Line Marketers and affiliate marketers of supplements, oils and similar products regulated by the FDA must be extremely cautious about referring to COVID-19 or its symptoms in marketing communications about such products. Statements that might otherwise be acceptable will likely be Continue Reading

Alert, Demystifying COVID-19 Complexities and Thriving in Uncertain Times - June 10, 2020

The Importance of Including Social Distancing in Marketing Campaigns

May 14, 2020 by Patrick Quinn

The Bottom Line Marketers need to tread lightly when showing advertisements of people going back to their daily lives, even if the advertisements show social distancing, as these ads may not reflect the reality for everyone in this country.If marketers do show people going back to their daily Continue Reading

Alert - May 14, 2020

The Warnings Were Real: FTC Fines Teami, and Sends Letters to Influencers about Inadequate Disclosures

April 28, 2020 by Patrick Quinn

The Bottom Line Marketers and influencers should take the Teami action, and the FTC’s warning letters, to heart. At a time when the FTC is reviewing its guidance on social media endorsements, the FTC will likely continue to monitor marketers and influencers to combat false and misleading influencer Continue Reading

Alert - April 28, 2020

Telemarketing Lawsuits Fueled by Regulatory Uncertainty

July 10, 2019 by Megan O'Malley

6th Edition: Trends in Marketing Communications Law Recent developments continue to highlight the high risks associated with class action lawsuits brought under the Telephone Consumer Protection Act (TCPA). With statutory damages of up to $1,500 for a single unauthorized text message, consumers Continue Reading

Trends in Marketing Communications Law - July 10, 2019

A Must “Follow”: Stricter Groundwork for Influencer Marketing

July 10, 2019 by Patrick Quinn

6th Edition: Trends in Marketing Communications Law Throughout 2018, regulators and self-regulators stayed focused on deceptive influencer marketing campaigns and native advertising practices across the United States. In an action against Creaxion Corporation, a public relations agency, and Continue Reading

Trends in Marketing Communications Law - July 10, 2019

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