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Marketers

Federal Appeals Court Strikes Down Key Parts of the FCC’s TCPA Order

May 14, 2018 by Patrick Quinn

The Bottom Line The court's decision sends the FCC back to the drawing board, providing the marketing industry with an opportunity to offer input as the FCC reconsiders its interpretation of the TCPA. Indeed, a coalition led by the U.S. Chamber of Commerce has petitioned the FCC to craft a narrow Continue Reading

Alert - May 14, 2018

FCC Proposes $13.3M Fine Against Sinclair Broadcast Group for Apparently Violating Sponsorship Identification Rules

January 29, 2018 by Patrick Quinn

The Bottom Line The FCC's enforcement action against Sinclair for apparent failure to disclose sponsorship identification resulted in a record-setting proposed fine. This is part of a larger, recent trend by regulators ensuring that relevant material information is disclosed to consumers in an Continue Reading

Alert - January 29, 2018

Battling the Real “Fake News”: FTC Reaches Multi-Million Dollar Settlement with Internet Marketers for False Celebrity Endorsements

November 30, 2017 by Patrick Quinn

The Bottom Line The FTC's settlement with the Defendants allegedly engaged in these deceptive marketing practices serves as a reminder that the parties responsible for online advertising using public figures’ names and images without authorization can be identified and stopped, and that those Continue Reading

Alert - November 30, 2017

Regulators Address Consumer Trust, Choice and Safety In Digital Marketing

April 11, 2017 by Patrick Quinn

4th Edition: Trends in Marketing Communications Law Businesses and regulators are focusing on cross-device tracking, ad blocking technologies and ad fraud, with particular attention to consumer trust, choice and safety issues. The cross-device guidance issued by the Digital Advertising Continue Reading

Trends in Marketing Communications Law - April 11, 2017

Children’s Privacy and Children-Directed Influencer Marketing Face Greater Scrutiny

April 11, 2017 by Patrick Quinn

4th Edition: Trends in Marketing Communications Law Regulators and industry watchdogs, concerned that children are becoming more vulnerable to new technologies and sales techniques used by marketers, are taking a stronger stance against practices that violate children’s privacy and marketing Continue Reading

Trends in Marketing Communications Law - April 11, 2017

Change Comes Slowly for Alcohol Brands

April 11, 2017 by Patrick Quinn

4th Edition: Trends in Marketing Communications Law Large and small alcohol brands are pursuing a similar marketing strategy of emphasizing brand history or craftsmanship in an attempt to appeal to consumers' increasing desire for authenticity, and are taking steps to "modernize" this highly Continue Reading

Trends in Marketing Communications Law - April 11, 2017

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