8th Edition: Trends in Marketing Communications Law The food and grocery delivery space is a testament to how a regulatory scheme can develop organically for a nascent industry that has quickly found itself in the spotlight. An Increase in Demand Although delivery services were already Continue Reading
The ABCs of Software IP
8th Edition: Trends in Marketing Communications Law Nearly every company is a software company on some level. Below, we discuss how to protect and enforce your rights in your software. Continue Reading
Spinning Out of Trademark Protection: Highly Distinctive Marks Versus Generic Terms
8th Edition: Trends in Marketing Communications Law What do the words “aspirin,” “escalator,” “cellophane” and “thermos” have in common? Each used to be a distinctive trademark but, over time, became a generic term that lost its protection. Continue Reading
Capsule Collections Capture a Moment in Time
8th Edition: Trends in Marketing Communications Law Capsule collections and collaborations continue to explode in the marketplace, with brands launching newer and quirkier collaborations, like Dolce & Gabbana’s collaboration with Smeg, Gucci’s North Face collection and the Kentucky Fried Continue Reading
How “Sustainable” Are Your Sustainable Cosmetics Marketing Claims?
8th Edition: Trends in Marketing Communications Law When it comes to advertising or marketing cosmetic products as being "sustainable," brands should take into account several key considerations. Continue Reading
From TikTok to Clubhouse: Expect the FTC To Stay One Step Ahead
8th Edition: Trends in Marketing Communications Law Consumers have been deprived of consistent in-person connections for almost two years now. In the wake of this, brands have redoubled their efforts to resonate with their audiences. Now more than ever,consumers reeling from political Continue Reading
Apple and Google Bring Big Changes to the Ad Tech Industry
8th Edition: Trends in Marketing Communications Law Two of the biggest names in the advertising technology industry are making fundamental changes to the way marketers track and target users using data collected on their platforms. Continue Reading
Getting Personal: Biometric Privacy Laws Are on the Rise
8th Edition: Trends in Marketing Communications Law Biometric data laws are growing as part of the privacy landscape in the United States. As physical biometric data increasingly becomes a preferred means of identification by many businesses, and particularly by employers, consumer protection Continue Reading
Alastair Mactaggart’s Privacy Perspective: Past, Present and Where We’re Headed
8th Edition: Trends in Marketing Communications Law After leading the charge to enact the California Consumer Privacy Act (CCPA) and changing the landscape of data privacy in the United States, Alastair Mactaggart, Board Chair and Founder of the privacy rights group Californians for Consumer Continue Reading
Safety First: Protecting Children in a Rapidly Evolving Landscape
8th Edition: Trends in Marketing Communications Law The children’s advertising and privacy landscape is evolving quickly — and regulators and self-regulators are keeping up. Davis+Gilbert Advertising partner Allison Fitzpatrick (AF) sat down for a conversation with Dona Fraser (DF), Senior Continue Reading