8th Edition: Trends in Marketing Communications Law
Consumers have been deprived of consistent in-person connections for almost two years now. In the wake of this, brands have redoubled their efforts to resonate with their audiences. Now more than ever,
consumers reeling from political instability, acts of racial injustice and ongoing uncertainty about the future are revisiting their core values and priorities — resulting in consumer perception shifts that may long outlast the immediate crisis of the pandemic.
In response, brands have accelerated their efforts to partner with influencers who are deeply connected to their audiences and who genuinely care about diversity, inclusion and giving back. These influencers have, in turn, become more specialized in their fields and their ability to create interactive, successful content, and are increasingly becoming known as “content creators.”