8th Edition: Trends in Marketing Communications Law
Capsule collections and collaborations continue to explode in the marketplace, with brands launching newer and quirkier collaborations, like Dolce & Gabbana’s collaboration with Smeg, Gucci’s North Face collection and the Kentucky Fried Chicken line of Crocs shoes. These attention grabbing collections offer designers the opportunity to translate their vision to entirely new product lines and reach a new set of customers.