PR agencies have not been directly affected by the recent tariffs placed on imported goods by the Trump administration, but their clients certainly have — particularly those companies dependent on a global supply chain. Agencies across the U.S. could also face significant impacts if nations Continue Reading
Trends in Marketing Communications Law
Each year, Davis+Gilbert provides an overview of legal developments affecting the advertising and marketing industry. In the 8th edition of Trends in Marketing Communications Law, lawyers in the firm’s Advertising + Marketing practice share practical and helpful insights to guide businesses and Continue Reading
Creating an Opportunity To Be SEEN
8th Edition: Trends in Marketing Communications Law The sports and entertainment industries, while one of the most coveted industries to break into, have long been one of the most difficult to enter, particularly for black and brown professionals. These industries have lacked diversity, making it Continue Reading
Livestreaming Is Here To Stay
8th Edition: Trends in Marketing Communications Law As a result of the pandemic, livestreaming of music is booming and unlikely to go away even after in-person concerts return in full force. Brands and agencies that want to use this impactful marketing tool will need to understand the basics of Continue Reading
What’s in Store for Name, Image and Likeness Use
8th Edition: Trends in Marketing Communications Law The fundamental relationship between colleges and student-athletes has, and is continuing to undergo, a rapid and transformational change. As of July 1, 2021 student-athletes are able to contract and profit from the use of their name, image and Continue Reading
SAG-AFTRA’s Influencer Agreement and Waiver to the Commercials Contract
8th Edition: Trends in Marketing Communications Law In early 2021, two new developments arose in the world of influencer marketing and talent unions. First, in February 2021, the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) announced that it would begin Continue Reading
The Esports Sponsorship Landscape
8th Edition: Trends in Marketing Communications Law Navigating the esports landscape can be a daunting task. For sponsors seeking to leverage this fast-growing category, there are many entry points and opportunities to connect with a devoted audience. Here is a primer on the esports ecosystem. Continue Reading
COVID-19’s Impact on Commercial Productions
8th Edition: Trends in Marketing Communications Law Ever since COVID-19 was declared a global pandemic in March 2020, it would be an understatement to say that the world has changed. In particular, the world of producing advertising content has certainly changed significantly. Production of Continue Reading
Now Streaming: The Rise of the at Home Theater and the Changing Model for Content Distribution
8th Edition: Trends in Marketing Communications Law The talent compensation model for A-list film productions has traditionally resisted disruption in the entertainment industry. In particular, the model has long adhered to the following two-part format: the guaranteed up-front payment, and the Continue Reading
Evergreen Focus on Green Marketing at the National Advertising Division
8th Edition: Trends in Marketing Communications Law The National Advertising Division’s role (NAD) in evaluating green marketing is significantly important because the FTC’s Green Guides (which are used to help guide both legal advice and business decisions) were last updated in 2012 and are Continue Reading