8th Edition: Trends in Marketing Communications Law
After leading the charge to enact the California Consumer Privacy Act (CCPA) and changing the landscape of data privacy in the United States, Alastair Mactaggart, Board Chair and Founder of the privacy rights group Californians for Consumer Privacy, spearheaded the movement to pass the California Privacy Rights Act (CPRA).
Like the CCPA, the CPRA has monumental implications on how businesses operate in the United States, especially in the ad tech ecosystem, and builds on the unprecedented data rights and protections that the CCPA gave to California consumers.
The following is an excerpt from a Fireside Chat discussion between Alastair Mactaggart (AM) and Davis+Gilbert partner Richard Eisert (RE) on what to expect once CPRA comes into effect on January 1, 2023, and the issues that the CPRA is meant to address.