Brands are increasingly partnering with influencers who have millions of followers, and the “creator economy” could surpass advertising spending on traditional formats such as TV, audio, print and film. However, as influencer marketing becomes a vital part of the advertising industry, a new wave of Continue Reading
Subscription Trade Association (SUBTA) | SubSummit 2025
Quick Details Davis+Gilbert is proud to sponsor SubSummit 2025 on May 28-30 in Dallas, Texas. On May 29 and 30, Paavana Kumar (Partner, Advertising + Marketing) and Alexa Meera Singh (Associate, Advertising + Marketing) will lead two TableTalk sessions titled "Spark Joy, Drive Sales and Keep Continue Reading
Glossy | Glossy 101: The Dos and Don’ts of Influencer Partnership Disclosures
Revolve, a fashion retailer, is facing a class-action lawsuit alleging that both the company and its influencers had failed to disclose paid partnerships, giving consumers the false impression that the influencer endorsements were organic, rather than paid. Although class-action lawsuits are on the Continue Reading
California’s New Laws Will Change the Way Marketers Engage Child Influencers
The Bottom Line On September 26, 2024, California Governor Gavin Newson signed two pieces of legislation, Assembly Bill 1880 and Senate Bill 764, providing significant protections to children who perform or are otherwise featured in online content. With the rapid rise of child influencers, Continue Reading
This Content is Not Intended for Mature Audiences: CARU Investigates Disclosures on the Vlad and Niki YouTube Channel
The Bottom Line Through the Children’s Advertising Review Unit’s (CARU) routine monitoring activities, CARU opened an investigation into the “Vlad and Niki” YouTube Channel. By its own description, the Vlad and Niki YouTube channel “is the global preschool phenomenon and highest-rated kids Continue Reading
O’Dwyer’s Public Relations | Influencing the Best Outcome with Influencers
Influencer marketing has surged in popularity in recent years — remarkably at the very same time leading commentators from the New York Times and elsewhere have reported on the decline of the news media and its troubling future. Even non-celebrity endorsers offer enormous power over people in a Continue Reading
CARU’s New Metaverse Guidelines: Safeguarding Children in the Digital Frontier
The Bottom Line The Children’s Advertising Review Unit (CARU), a division of BBB National Programs, recently announced guidelines for child-directed advertising and privacy in the metaverse (the Metaverse Guardrails). Although the metaverse creates innovative, educational and entertaining Continue Reading
D+G Hosted Event | Welcome to the New Era of Influencer Marketing: Reaping the Rewards while Reducing Your Risk
The Quick Details Date: Wednesday, September 13, 2023Time: Registration - 6:00 pm (EDT) | Presentation - 6:30 - 7:30 pm (EDT) | Networking - 7:30 pm (EDT) Location: Davis+Gilbert LLP (1675 Broadway, New York, NY)RSVP by: September 6, 2023 Session Overview It's a wide digital Continue Reading
The Deep Dive: FTC Updates Endorsement Guides for Modern Marketing and Advertising
The Bottom Line The FTC has revised its Endorsement Guides to take into account how businesses reach modern consumers in the digital era. Brands, agencies and influencers should revisit their standard policies and practices now to ensure they comply with the FTC’s new guidance.Many commonly used Continue Reading
Roblox Found in Violation of CARU’s Advertising Guidelines
The Bottom Line The Children’s Advertising Review Unit (CARU), a self-regulatory organization that monitors advertising directed to children under the age of 13, found Roblox violated its Self-Regulatory Advertising Guidelines. CARU claimed that advertising on Roblox often did not include Continue Reading