The Bottom Line Through the Children’s Advertising Review Unit’s (CARU) routine monitoring activities, CARU opened an investigation into the “Vlad and Niki” YouTube Channel. By its own description, the Vlad and Niki YouTube channel “is the global preschool phenomenon and highest-rated kids Continue Reading
O’Dwyer’s Public Relations | Influencing the Best Outcome with Influencers
Influencer marketing has surged in popularity in recent years — remarkably at the very same time leadingcommentators from the New York Times and elsewhere have reported on the decline of the news media and its troubling future. Even non-celebrity endorsers offer enormous power over people in a Continue Reading
CARU’s New Metaverse Guidelines: Safeguarding Children in the Digital Frontier
The Bottom Line The Children’s Advertising Review Unit (CARU), a division of BBB National Programs, recently announced guidelines for child-directed advertising and privacy in the metaverse (the Metaverse Guardrails). Although the metaverse creates innovative, educational and entertaining Continue Reading
D+G Hosted Event | Welcome to the New Era of Influencer Marketing: Reaping the Rewards while Reducing Your Risk
The Quick Details Date: Wednesday, September 13, 2023Time: Registration - 6:00 pm (EDT) | Presentation - 6:30 - 7:30 pm (EDT) | Networking - 7:30 pm (EDT) Location: Davis+Gilbert LLP (1675 Broadway, New York, NY)RSVP by: September 6, 2023 Session Overview It's a wide digital Continue Reading
The Deep Dive: FTC Updates Endorsement Guides for Modern Marketing and Advertising
The Bottom Line The FTC has revised its Endorsement Guides to take into account how businesses reach modern consumers in the digital era. Brands, agencies and influencers should revisit their standard policies and practices now to ensure they comply with the FTC’s new guidance.Many commonly used Continue Reading
Roblox Found in Violation of CARU’s Advertising Guidelines
The Bottom Line The Children’s Advertising Review Unit (CARU), a self-regulatory organization that monitors advertising directed to children under the age of 13, found Roblox violated its Self-Regulatory Advertising Guidelines. CARU claimed that advertising on Roblox often did not include Continue Reading
SUBTA SubSummit 2023 | Maximize Your Brand—But Don’t Forget About the Law! The Legal Minefields of Influencer Marketing, Content Streaming, Free Trials and More
Quick Details Date | June 1, 9:30 AM CT Location | Sheraton Downtown Dallas, New Orleans Theater Presenter Session Overview Subscription-based companies are constantly building on strategies to capitalize on interactive influencer campaigns, stream engaging content, and capitalize on Continue Reading
Association of National Advertisers | Legal Affairs Committee Webinar | Stay in Compliance Without Losing Your Edge
Quick Details Date | May 11, 2:00 PM ET Location | Online Presenters Session Overview Every year, new trends, technologies and threats profoundly impact the business landscape. This year's top advertising and marketing issues are largely focused on one theme: Protection. Marketers Continue Reading
As Federal and State Governments Take Action Against TikTok, What Should Brands and Agencies Know?
The Bottom Line In light of increased federal and state regulatory oversight, the potential reach of TikTok may begin to shrink.Brands and agencies should take steps to prepare for a government ban of TikTok Trendy social media app TikTok gained popularity during the COVID-19 pandemic and Continue Reading
Top 10 Advertising and Marketing Issues for 2023
The top advertising and marketing issues this year are largely focused on one theme: Protection. Marketers will need to be aware of various trends that could threaten their intellectual property rights, reputations and market shares. Meanwhile, regulators are focusing on ensuring consumers — Continue Reading