Revolve, a fashion retailer, is facing a class-action lawsuit alleging that both the company and its influencers had failed to disclose paid partnerships, giving consumers the false impression that the influencer endorsements were organic, rather than paid. Although class-action lawsuits are on the rise, FTC enforcement is expected to decrease, as influencer disclosure regulations are not likely to be prioritized under the Trump administration.
Allison Fitzpatrick, Davis+Gilbert Advertising + Marketing partner was quoted in Glossy speaking on the evolving landscape of influencer partnership disclosure.
“While influencer disclosures were an important priority for the Biden FTC, they are not likely to be an important priority for the Trump FTC, given its agenda,” said Allison.
Despite the FTC lessening enforcement under the Trump administration, Allison emphasizes that influencers and brands should not ignore the law, as other entities are taking the lead in enforcing the FTC Endorsement Guides. “For example, the National Advertising Division, a self-regulatory organization whose goal is to build consumer trust in advertising, has brought several inquiries involving influencer disclosures,” Allison states.
For more insight on the legal landscape of influencer partnership disclosure, read the full article below.