6th Edition: Trends in Marketing Communications Law Throughout 2018, regulators and self-regulators stayed focused on deceptive influencer marketing campaigns and native advertising practices across the United States. In an action against Creaxion Corporation, a public relations agency, and Continue Reading
Ad Club Insider | California’s Anti-Bot Law Raises the Stakes for the Use of AI Influencers
New York and Florida AGs Settle Charges with Seller of Fake Social Media Accounts and Engagements
The Bottom Line Brands, marketers, and their agencies typically have the most to lose due to fraudulent social media traffic, in the form of wasted marketing dollars spent appealing to non-existent users. However, these settlements made clear that such practices also harm consumers and social Continue Reading
Celebrity Endorsers of Initial Coin Offerings Settle with Securities and Exchange Commission
The Bottom Line Celebrities not only need to comply with the FTC Endorsement Guides but also need to comply with the SEC’s disclosure rules when endorsing ICOs, or risk facing charges similar to those brought against Khaled and Mayweather.These recent charges reflect the SEC’s concern around the Continue Reading
PR Week | Regulators Are Watching the Entire Influencer Ecosystem
AdExchanger | California’s Anti-bot Law Raises the Stakes for the Use of AI Influencers
Convince & Convert | Nine Best Practices for Influencer Marketing Agreements
Notice Period Is Over: Regulators Heighten Focus on Individual Influencers
5th Edition: Trends in Marketing Communications Law Regulators and public watchdog groups intensified their focus on paid influencer marketing campaigns in 2017. Last spring, in the wake of petitions published by groups such as Public Citizen and TruthInAdvertising.org, which flagged "suspicious" Continue Reading
Ad Exchanger | Virtual Influencers: Great Potential and Many Legal Unknowns
Association of Corporate Counsel’s Southern California Chapter Program | Advertising in the Social Media and Digital Age: The National Advertising Division and the Role of Self-Regulation
Davis+Gilbert is a proud sponsor of the Southern California Association of Corporate Counsel. Ronald R. Urbach, Chairman of Davis+Gilbert and Co-Chair of the firm’s Advertising + Marketing group, will speak at a session titled "Advertising in the Social Media and Digital Age: The National Continue Reading