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FTC Endorsement Guides

ACI’s 8th Advanced Summit on Food Law: Regulation, Compliance and Litigation | Food Under the Influence: Adhering to the Latest FTC Guidance on Endorsements, Influencers and Consumer Reviews in Food Product Advertising

May 1, 2024 by Julianne Jones

Quick Details Session Overview This American Conference Institute event will equip attendees with the tools and techniques they need to meet the legal and regulatory challenges the food industry is now facing — as well as those to come. During this dialogue session, Ronald Urbach Continue Reading

Event - May 1, 2024

In-House Connect | Essential Retail and E-commerce Updates for In-House Counsel: Navigating Recent FTC Guidance on Dark Patterns, Subscriptions, and More

March 21, 2024 by Julianne Jones

Quick Details Session Overview The past several years have seen historically brick-and-mortar retailers transitioning to digital and social media, while significantly restructuring their offerings to promote installment and subscription-based solutions, redirecting spending towards Continue Reading

Event - March 21, 2024

D+G Hosted Event | Welcome to the New Era of Influencer Marketing: Reaping the Rewards while Reducing Your Risk

September 13, 2023 by Patrick Quinn

The Quick Details Date: Wednesday, September 13, 2023Time: Registration - 6:00 pm (EDT) | Presentation - 6:30 - 7:30 pm (EDT) | Networking - 7:30 pm (EDT) Location: Davis+Gilbert LLP (1675 Broadway, New York, NY)RSVP by: September 6, 2023 Session Overview It's a wide digital Continue Reading

Are Your Influencers Putting You at Risk?, Event - September 13, 2023

Public Relations Society of America New York Chapter | High Risks, High Rewards: Navigating the Changing Influencer Marketing Landscape

September 29, 2022 by Alexandria Gilner

Davis+Gilbert will speak on a Public Relations Society of America New York Chapter (PRSA NY) webinar on September 29. Allison Fitzpatrick, Davis+Gilbert Advertising + Marketing partner and Paavana Kumar, Davis+Gilbert Advertising + Marketing associate, will be presenting a session entitled Continue Reading

Event - September 29, 2022

PR News | FTC’s Endorsement Guide Maintains Focus on Transparency, Deceptiveness

July 6, 2022 by Rachel Chun

Allison Fitzpatrick was mentioned in a PR News article "FTC's Endorsement Guide Maintains Focus on Transparency, Deceptiveness". Continue Reading

Press Mention - July 6, 2022

FTC Seeks Public Comment on Proposed Updates to Endorsement Guides

May 20, 2022 by Catherine Nagle

The Bottom Line The Federal Trade Commission (FTC)  is seeking public comment on proposed updates to its Guides Concerning the Use of Endorsements and Testimonials in Advertising (Endorsement Guides). The FTC proposed a number of revisions. Some of these revisions are simply Continue Reading

Alert, Are Your Influencers Putting You at Risk?, The Fine Print: Stay in Compliance without Losing Your Edge - May 20, 2022

Mixed Reality: Navigating Influencer and Native Advertising in a Virtual World

October 6, 2020 by Patrick Quinn

7th Edition: Trends in Marketing Communications Law In a marketing landscape dominated by social and digital platforms, the lines between advertising and content — and reality and virtual reality — are becoming more and more blurred. When influencers (formerly known as “bloggers”) and online Continue Reading

Are Your Influencers Putting You at Risk?, Trends in Marketing Communications Law - October 6, 2020

The Warnings Were Real: FTC Fines Teami, and Sends Letters to Influencers about Inadequate Disclosures

April 28, 2020 by Patrick Quinn

The Bottom Line Teami, LLC (Teami) agreed to settle Federal Trade Commission (FTC) charges that the company made false and unsubstantiated health claims regarding its tea and skincare products and hired influencers who failed to adequately disclose that they were being paid to endorse its Continue Reading

Alert - April 28, 2020

Is the Influencer Landscape Going to Change? FTC Seeks Public Comments on Its Endorsement Guides

February 20, 2020 by Patrick Quinn

Update The Bottom Line The Federal Trade Commission (FTC) recently announced a review of its “Guides Concerning the Use of Endorsements and Testimonials in Advertising” (Endorsement Guides) and that it is seeking public comments on whether changes need to be made to them. While the FTC has been Continue Reading

Alert - February 20, 2020

Celebrity Endorsers of Initial Coin Offerings Settle with Securities and Exchange Commission

December 20, 2018 by Patrick Quinn

The Bottom Line Celebrities not only need to comply with the FTC Endorsement Guides but also need to comply with the SEC’s disclosure rules when endorsing ICOs, or risk facing charges similar to those brought against Khaled and Mayweather.These recent charges reflect the SEC’s concern around the Continue Reading

Alert - December 20, 2018

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