• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar

Davis+Gilbert LLP

From our base in New York, we represent a diverse range of clients across the country and around the world.

  • People
  • Services
  • Emerging Issues

FTC Endorsement Guides

Public Relations Society of America New York Chapter | High Risks, High Rewards: Navigating the Changing Influencer Marketing Landscape

September 29, 2022 by Alexandria Gilner

Davis+Gilbert will speak on a Public Relations Society of America New York Chapter (PRSA NY) webinar on September 29. Allison Fitzpatrick, Davis+Gilbert Advertising + Marketing partner and Paavana Kumar, Davis+Gilbert Advertising + Marketing associate, will be presenting a session entitled Continue Reading

Event - September 29, 2022

PR News | FTC’s Endorsement Guide Maintains Focus on Transparency, Deceptiveness

July 6, 2022 by Rachel Chun

Allison Fitzpatrick was mentioned in a PR News article "FTC's Endorsement Guide Maintains Focus on Transparency, Deceptiveness". Continue Reading

Press Mention - July 6, 2022

FTC Seeks Public Comment on Proposed Updates to Endorsement Guides

May 20, 2022 by Catherine Nagle

The Bottom Line FTC guidance continues to evolve as new forms of marketing gain popularity. Companies should do all they can to align their endorsement practices with the FTC’s proposed guidance — including with regard to social media, influencers and consumer reviews. Interested Continue Reading

Alert, Are Your Influencers Putting You at Risk?, The Fine Print: Stay in Compliance without Losing Your Edge - May 20, 2022

Mixed Reality: Navigating Influencer and Native Advertising in a Virtual World

October 6, 2020 by Patrick Quinn

7th Edition: Trends in Marketing Communications Law In a marketing landscape dominated by social and digital platforms, the lines between advertising and content — and reality and virtual reality — are becoming more and more blurred. When influencers (formerly known as “bloggers”) and online Continue Reading

Are Your Influencers Putting You at Risk?, Trends in Marketing Communications Law - October 6, 2020

The Warnings Were Real: FTC Fines Teami, and Sends Letters to Influencers about Inadequate Disclosures

April 28, 2020 by Patrick Quinn

The Bottom Line Marketers and influencers should take the Teami action, and the FTC’s warning letters, to heart. At a time when the FTC is reviewing its guidance on social media endorsements, the FTC will likely continue to monitor marketers and influencers to combat false and misleading influencer Continue Reading

Alert - April 28, 2020

Is the Influencer Landscape Going to Change? FTC Seeks Public Comments on Its Endorsement Guides

February 20, 2020 by Patrick Quinn

Update The Federal Trade Commission (FTC) is extending the deadline to submit public comments as part of the agency’s review of its Endorsement Guides. The deadline was originally April 21, 2020; it is now June 22, 2020.In response to requests from potential commenters for additional time to file Continue Reading

Alert - February 20, 2020

Celebrity Endorsers of Initial Coin Offerings Settle with Securities and Exchange Commission

December 20, 2018 by Patrick Quinn

The Bottom Line Celebrities not only need to comply with the FTC Endorsement Guides but also need to comply with the SEC’s disclosure rules when endorsing ICOs, or risk facing charges similar to those brought against Khaled and Mayweather.These recent charges reflect the SEC’s concern around the Continue Reading

Alert - December 20, 2018

Notice Period Is Over: Regulators Heighten Focus on Individual Influencers

May 24, 2018 by Patrick Quinn

5th Edition: Trends in Marketing Communications Law Regulators and public watchdog groups intensified their focus on paid influencer marketing campaigns in 2017. Last spring, in the wake of petitions published by groups such as Public Citizen and TruthInAdvertising.org, which flagged "suspicious" Continue Reading

Trends in Marketing Communications Law - May 24, 2018

FTC Brings First Ever Enforcement Action Against Individual Social Media Influencers; Updates Warnings and Guidance for Influencers and Marketers

September 12, 2017 by Patrick Quinn

The Bottom Line The FTC’s action against Martin and Cassell and the new round of FTC warning letters make clear that the FTC will bring actions against influencers who violate the Endorsement Guides. Consequently, all parties involved in influencer marketing, from marketers, agencies, influencer Continue Reading

Alert - September 12, 2017

FTC Tells Influencers to Disclose Connections on Social Media

April 20, 2017 by Catherine Nagle

The Bottom Line The FTC’s letters to influencers and marketers highlight the importance of ensuring that "material connections" between influencers and marketers are "clearly and conspicuously" disclosed.  Marketers should review their social media marketing policies because failure to comply could Continue Reading

Alert - April 20, 2017

  • Go to page 1
  • Go to page 2
  • Go to Next Page »

Primary Sidebar

  • Sitemap
  • Privacy Policy
  • Terms and Conditions
  • About Us
  • Subscribe
  • Location
© 2023 Copyright Davis+Gilbert LLP. Attorney Advertising.
  • People
  • Services
  • Emerging Issues
  • Insights + Events
  • Diversity, Equity + Inclusion
  • Pro Bono + Corporate Social Responsibility
  • Careers
  • About Us
  • Subscribe
  • Location